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ON THE ROAD

Published on .

American Suzuki Motor Corp. touts the comfort of the new Intruder 1500LC on long trips in one of three new TV spots from Colby, Effler & Partners, Santa Monica, Calif. Suzuki's cycle division expects to hike its 1998 ad budget 25% from 1997 spending, said Mel Harris, marketing director. Suzuki spent $4.2 million in 1996 and $3.6 million through June 1997, according to Competitive
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