Ad-serving company NetGravity today expands its AdCenter outsourcing service to Europe and Asia, aiming it at new-media publishers, e-commerce merchants, advertisers and agencies. AdCenter provides ad serving, targeting, tracking and reporting.
ENGAGE ADDS 30 CLIENTS
Engage Technologies, which makes software to help marketers target online ad campaigns, today announces 30 new customers will be using its Accipiter AdManager service. They include ImproveNet, LookSmart, NBC Multimedia and Planet Direct. Engage said with the new clients and renewals by current clients, AdManager software now serves more than 8 billion impressions a month.
ANCESTRY.COM FINDS AGENCY
Ancestry.com today names Cone Interactive, New York, its agency of record. Cone will create online and offline marketing campaigns for Ancestry.com and its site MyFamily.com. Ancestry.com is a source of genealogy data while MyFamily.com is a free Web service for families to post news and photos.
WB ONLINE BRANDS CURSORS
Warner Bros. Online uncorks a deal today with Comet Systems to license its Comet Cursor technology throughout its entertainment sites. By using Comet's technology, users of the WB sites will be able to change the look of their arrow cursors into WB-branded cartoon characters such as Bugs Bunny, Fred Flintstone,