SONY, FORD TOAST MUSTANG

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Sony Online Entertainment Network, Sony Music Online and Ford Motor Co. are co-sponsoring the 35th anniversary of the Ford Mustang. The companies today launch the Mustang Music Lounge, a minisite on Sony Music Online (www.sonymusic.com). Visitors can trace Sony Music hits back to 1964, when the Mustang debuted, and purchase CDs sampled on the site. The site also will host a "Mustang Memories" sweepstakes, featuring car audio systems and Sony CDs as prizes.

game show goes online

Leading entertainment producer Pearson Television and online game show site Uproar today kick off an online version of "100%," Pearson's new TV game show. Local TV stations syndicating the show will receive free content for their Web sites and all revenue from local banner ads they sell on game pages. Stations' Web site addresses are promoted on Uproar.com and users are encouraged to tune into the TV version of the game. Pearson and Uproar also plan to launch online versions of "Family Feud" and "Match Game."

FREE-PC NAMES ADVERTISERS

At least 12 marketers will advertise on the first 10,000 PCs that Free-PC will ship to consumers during a test next month. They include: Amazon.com, Beyond.com, CarsDirect, Citibank, Cyberian Outpost, eBay, eNews, eToys, ISN/First Auction, KidsOnline, New Line Cinema and PCFlowers. Advertisers will reach Free-PC users through one or more desktop ads, including rotating, targeted banners as well as fixed, direct-access buttons that link to advertisers' Web sites. Free-PC gives consumers free computers in exchange for viewing advertising. It has guaranteed advertisers 1 million impressions during the test.

VH1 GOES TO WORK

Internet radio station VH1 atWork, available through VH1 Online (www.vh1.com and America Online, keyword VH1), launches April 13. Music-based programming is aimed at the at-work crowd.The site debuts with a Web simulcast of "VH1 Divas

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