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State Farm Insurance hired Intertrend Communications, Torrance, Calif., to handle Chinese-, Korean- and Vietnamese-language TV, print and sales advertising for U.S. and Canadian markets expected to break by yearend. DDB Worldwide, Chicago, is the lead agency.

'Source' puts sports

show into play

The Source Entertainment, a division created to expand The Source brand to film, syndicated radio and TV, is negotiating with a network on a half-hour weekly "Source Sports TV Series." The sports show with a hip-hop sensibility is geared to 14 to 34 year olds.

'People en Espanol'

splits August cover

People en Espanol will publish its first split cover in August. The Eastern edition features New York salsa singer Marc Anthony on the cover and in the West, Mexican singer Alicia Villarreal. The magazine's content is the same, with profiles on Mr. Anthony and Ms. Villarreal in both editions.

African-American family

focus of 'Essence' special

Essence is gearing up for its 30th anniversary in 2000 with a special yearend issue that includes a pullout section about the African-American family. In September, Essence will release its first CD produced through a strategic alliance with Universal Music. Webcast includes SBS stations, a Hispanic music-oriented site, will Webcast all of Spanish Broadcasting System's radio broadcasts as well as offering downloadable digital Latin music. SBS acquired an 80% stake in LaMusica in April.

Study examines PCs

and African-Americans

According to the Don Coleman Advertising/Yankelovich African-American Monitor due out in September, 75% of African-Americans agree with the statement "I feel the need to keep up with the latest new technology products and services," compared with 66% of whites. Ownership of computers in the home among African-Americans has increased from 10% in 1995 to 28% in 1999. Coleman is based in

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