Students will be able to explain why their dorm rooms or apartments badly need decorative help; winners get a free make-over from Target.
The contest, created by the college site, will be promoted via fliers, radio and posters on college campuses as well as banners on the CollegeStudent.com network of sites. Target is sponsoring the site's housing area. Hayworth Media, Minneapolis, created the online ads.
target individual PC users
Excite@Home's Enliven today launches an updated version of its popular rich-media technology that ties multimedia banners to a database to create constantly fresh banner ads. The revamped product also can customize ads to match a user's PC settings.
Compaq Computer Corp. will run interactive chat banners by DDB Digital, New York. Procter & Gamble Co. is using Folgers coffee banners tailored to the time of day. Enliven later this year expects to offer a way to marry instant rich-media ads with sister company MatchLogic's database of 65 million Web addresses to target users; General Motors Corp. is seen as a likely user.
AppNet Systems units
merge under one name
AppNet Systems merged all operations under the AppNet name, creating one of the largest Internet marketing services companies under one brand. AppNet since March 1998 has acquired 12 Web ventures, including i33 Communications, New York, and Internet Outfitters, Santa Monica, Calif.
Mpath expands voice chat
to affiliate service
Mpath today expands its HearMe.com chat service into an affiliate service called myVoiceChat, which sites can install for free to set up live voice chat rooms. Yahoo!, E! Online and Bolt.com already offer the HearMe.com service.
opens for business
Affinia, a Mountain View, Calif., online marketing company, launches today. It will enable targeted content sites, personal home pages and online communities