Just Born named Colangelo Synergy Marketing, Darien, Conn., to handle on-pack promotions tied to Nascar for its Hot Tamales, Mike & Ike and Zours. The candy brands will be touted as "The choice of Nascar."
Montgomery Ward & Co. inked a five-year sponsorship deal with Chicago Cubs slugger Sammy Sosa. The deal encompasses TV, radio and print ads plus personal appearances, merchandise and autograph sessions.
Promotion Marketing Association, New York, offers its "Successful Online Promotion Marketing '99" seminar Dec. 9 in San Francisco. Information: (212) 420-1100.
International Dry Cleaners Network inked seven major advertisers for its program reaching consumers through ads on plastic garment bags and hangers. Participating are Aerial Communications, AllNautical.com, Culligan Water Stores, Kayser-Roth Corp.'s No Nonsense pantyhose, The Miami Herald, Nestle USA's Carnation Instant Breakfast and 10/10/345 Long Distance.
Bloomingdale's and Mode are joining forces this fall to create Mode Abode, a boutique inside the retailer's flagship Manhattan store. The site is showcasing editors' fashions recommendations for full-figure women. Mode Abode will be in place through Oct. 31.
P.O.V. magazine and Levi Strauss & Co.'s Slates men's apparel brand are offering a $100,000 "Shortcut to Your Dream" prize in a sweepstakes inviting readers to submit ideas for new businesses. The winner gets the cash plus input from financial, accounting, Internet and communications advisers to launch the business. Also, the winner will be featured in Slates' ad campaign next year.