THESTREET.COM SENDS ADS VIA WIRELESS PHONES

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Online investment and financial site TheStreet.com will target prospective subscribers in an offline campaign using wireless phone technology. Created by Eisnor Interactive, New York, the ads will appear on wireless phone screens of members of the Intelligent Information wireless network. Members also will receive news, sports scores and stock quotes.

NetGravity unveils outsourced

ad management service

NetGravity, San Mateo, Calif., introduces NetGravity AdCenter for Agencies, an outsourced online marketing management service for ad agencies. Agencies access the service through a Web site. Customers include Anderson & Lembke, Agency.com and Ogilvy & Mather, all New York.

In other news

Lot21 Interactive Advertising Group, San Francisco, named Mark Stephens, VP-group media director at Euro RSCG DSW Partners, Salt Lake City, its media director.

Correction

In "Search results, banner ad boundaries blur," (AA, Jan. 18), the Banner stake.com site is run by Thomson & Thomson of Quincy, Mass. Also, Tom Barrett is

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