Tiger Woods is a phenom of the fairway, but did he get help from a CGI whiz in a new Nike Golf spot from Portland, Ore., shop Wieden & Kennedy? In it, Tiger basically plays a game of Hacky Sack with a club and ball, then wallops the ball while it's in midair (see related story on this page). An associate of Adages asked the question; he and some golfing buddies had been wondering. And they're not alone. Answer to envious duffers: Tiger really did it. Some small comfort: It took four takes, a grand total of 7 minutes. Wieden PR chief Liz Hartge says the idea was developed through "organic creative": During a shoot with Tiger, the creative team was wondering whether he had any of the razzle-dazzle tricks that many athletes perform to show off. And this was what Tiger had to offer. Hartge adds that people have begun betting on whether the spot was doctored. A copier repairman visiting the agency recently said he lost $50 on a bet that the spot was altered.
High jinks in a Cannes
The International Advertising Festival was a long, strange trip for many Cannes-ibals. Par exemple:
* Much to the chagrin of Cannes delegates, scantily clad femmes fatales again flashed their flesh during the presentation ceremonies. The models come back year after year, with their only function seeming to be eye candy. This year's duo basically did nada but stand onstage.
* Honored as Advertiser of the Year, Virgin Group's Richard Branson didn't seem to mind the fromage-cake. Taking a line from an "Austin Powers" movie, he brought his own two "sexy stews" (aka flight attendants) onstage with him. Branson zoomed onto the stage on a motorcycle. He facetiously announced an agency review and invited shops to come talk to him up in the air. The airline magnate thanked his own Virgin staff but virtually ignored his main agency, hot London shop Rainey Kelly Campbell Roalfe.
* Speaking of airlines, getting home was an odyssey for some. Delta's 12:30 p.m. Sunday non-stop from Nice to New York never got off the ground due to mechanical troubles. Tempers flared as the hours crawled past, and the flight was finally canceled late in the day. The DDB contingent, including CEO (and festival jury president) Keith Reinhard, North Am. Prez Ken Kaess, and Chicago and New York CDs Bob Scarpelli and Steve Landsberg finally high-tailed it back to the Majestic Hotel. Others weren't that lucky. One traveler said the airline bused coach passengers to a Holiday Inn and insisted that people traveling alone share rooms with strangers of the same sex. Meanwhile, at the Air France check-in, a bunch of machine-gun-toting military types came bursting in and herded travelers to one side. Turned out that officials were exploding an unattended piece of luggage. That delayed the 1:30 to Paris.
Red Tab revs . . . www.Dave
Look for some babes, tunes and all 'round beer-style advertising from TBWA/Chiat/Day, Playa del Rey, Calif., and San Francisco, in the next few weeks, but these ads won't be for any beverage. They're the latest for Levi Strauss & Co.'s Red Tab brand. . . . Wendy's Dave Thomas put $5 million into eCampus.com, a college textbook Web site. Does eCampus offer anything to suit the likes of the sixtysomething Thomas? Maybe soon. The site has registered another name: