Haggar chooses Seattle agency for $10 mil acc't
Haggar Clothing Co. named Foundation, Seattle, creative agency on its estimated $10 million account, succeeding GSD&M, Austin, Texas, without a review. Foundation had worked on projects for Haggar. GSD&M also handled media buying; a new media agency will be announced soon.
Chancellor Media decides not to search for buyer
Chancellor Media Corp. is off the selling block after two months ago hiring advisers to explore strategic alternatives including the possible sale of all or parts of the company. The $1.2 billion media company announced instead changes in direction, structure and executives. "We've taken down the 'For sale' sign," said James E. de Castro, 46, named president-CEO of the newly created Chancellor Radio & Outdoor Group, from president of Chancellor Radio Group. Chancellor terminated its merger agreement with LIN Television Corp. to focus instead on its radio and outdoor ad businesses following pressure from a number of investors. In other executive changes, Jeffrey Marcus, Chancellor's controversial CEO, resigned but will remain on the board; Thomas O. Hicks, chairman of Chancellor Media, adds the title of CEO (he also is chairman of Hicks, Muse, Tate & Furst, which has a minority stake in Chancellor); and R. Steven Hicks, 49, becomes president-CEO of the new Chancellor Media Services Group, from president-CEO, Capstar Broadcasting. Mr. de Castro and Steve Hicks also take the title of vice chairman, joining Tom Hicks in the newly created office of the chairman. In addition, Chancellor announced the planned purchase by Hicks Muse of up to $500 million in Chancellor stock.
FCB at risk on $17.7 mil Amazon.com account
Amazon.com put Foote, Cone & Belding, San Francisco, on 30 days' notice, telling the agency in a letter that unless improvements were made, the online bookseller would move its account. Amazon.com spent $17.7 million on measured media last year, according to Competitive Media Reporting. Speculation about a possible review has been circulating for weeks. But as recently as March 12, Allen Olivo, newly appointed VP-marketing, strongly affirmed Amazon.com's relationship with FCB. The agency referred calls to the client, and Amazon.com said it wouldn't comment on relationships with vendors. Amazon.com last week broke its first TV campaign in a year, dropping its testimonial approach for spots emphasizing its extensive selection. The commercials adopt the previous radio and print ad theme of a fictitious search for a location to house the world's largest bookstore.
'New Yorker' tops list of award nominees
The New Yorker, with eight nominations in seven categories, earned the most nods when the American Society of Magazine Editors announced nominees for 1998's National Magazine Awards. Twelve magazines, including The New Yorker, were nominated more than once: The American Scholar, The Atlantic Monthly, Esquire, Fast Company, The Georgia Review, Harper's Magazine, I.D. Magazine, Newsweek, The Oxford American, Rolling Stone and Saveur. This Old House would have received two nominations-for general excellence and design-but was disqualified for violating ASME advertising guidelines; the monthly allows advertiser Ace Hardware to sponsor pullout posters created by the editorial staff. Vying for the coveted general excellence award: circulation of more than 1 million-Entertainment Weekly, Men's Health, Newsweek, Sports Illustrated and Vanity Fair; 400,000-1 million-Conde Nast Traveler, The New Yorker, Outside and SmartMoney; 100,000-400,000-American Heritage, Fast Company, Saveur, Teacher Magazine and Technology Review; less than 100,000-The American Scholar, I.D. Magazine, Lingua Franca, The Oxford American and The Sciences.
Steel Alliance wins top Ogilvy research prize
The Steel Alliance took top honors in the Advertising Research Foundation's David Ogilvy Research Awards for "The new steel. Feel the strength" campaign created by GSD&M, Austin, Texas, and Wirthlin Worldwide, Orem, Utah.
Hall of Fame honors 10 for lifetime achievement
The American Advertising Federation inducted 10 industry notables to its Advertising Hall of Fame for lifetime achievement in advertising: Jay Chiat, founder and former chairman, Chiat/Day; Milton Gossett, former chairman, Saatchi & Saatchi Worldwide; Joyce C. Hall (deceased), founder and retired chairman, Hallmark Cards; Marion Harper Jr. (deceased), former CEO of Interpublic Group of Cos.; John Kennedy (deceased), a practitioner of advertising in the early 1900s at Lord & Thomas, which became Foote, Cone & Belding; Burt Manning, chairman emeritus, J. Walter Thompson Co.; Leonard Matthews, past president, American Association of Advertising Agencies; Frank Stanton, president emeritus, CBS Inc.; Janet Wolff, former exec VP-director of creative services, William Esty Co.; and Lester Wunderman, founder and former chairman-worldwide, Wunderman Cato