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A spot for Chrysler's Sebring convertible featuring Celine Dion was the No. 1 most-remembered ad of the period. Of note, Kia is also generating top viewer recall with an ad from its Sedona minivan effort, while McDonald's makes early headway with its "Winning Time" game promotion. See the spot at QwikFIND aao56g


Rank Brand Ad Description Index

1 Chrysler Sebring-Celine Dion in convertible driving across desert 232

2 KFC Honey BBQ Boneless Wings-Joe Millionaire & J. Alexander (:15) 219

3 KFC Honey BBQ Boneless Wings-Joe Millionaire & J. Alexander (:30) 213

4 McDonald's "Winning Time" Game-cartoon, win miles from United (:15) 209

5 Capital One Mermaids purchase luxury items 203

6 Dannon Fruit Blends-office employees dance in their cubicles 187

7 McDonald's "Winning Time" Game-boy wins, dances around restaurant 184

8 Nintendo GameCube-Legend of Zelda: The Wind Waker -- child speaks 175

9 Kia Sedona-mother takes picture in front of monkey cage 171

10 Propel Fitness Water-water drops turn into athletes, from Gatorade 168

Source: Intermedia Advertising Group ( Only new campaigns considered, airing weeks of March 17-March 30. The Recall Score is the percentage of TV viewers who can recall within 24 hours the brand of an ad they were exposed to during the normal course of viewing TV. These scores are then indexed against the mean score for all ads during the time period (Recall Index). 100 equals average.

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