×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Top Spots

Published on .

KFC combines a popular product, with high awareness levels because of the past use of celebrity icons as spokespersons, with a compelling "free" offer to climb to the top spot.
Most Popular
In this article: