TOYOTA BACKS WOMEN PROMO

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Marking its first sponsorship of a women-only Web site, Toyota Motor Sales USA today announces a partnership with Women.com Networks. Under the agreement, Toyota will sponsor In the Pink, an online breast cancer awareness center on the women's site developed with the National Alliance of Breast Cancer Organizations. The auto company will give away a car, host breast cancer chats and sponsor local fund-raising events to benefit NABCO. Women.com is launching a Toyota-sponsored microsite, Everyday Women (www.women.com/toyota). Approximately 52% of Toyota owners are women.

SNAP HOOKS INTO GAMESVILLE

Snap today becomes the official search engine of online game show site Gamesville.com. Search services from Snap.com, a portal co-owned by NBC and CNET, will appear on every page of Gamesville.com. Users will be able to surf the Web between scheduled games without losing their place.

BMG CUSTOMIZES CDS

BMG today announces a marketing deal with Custom Revolutions to develop CDs for advertisers. Custom Revolutions' CustomDisc.com, a site for on-demand, custom CDs, and BMG Special Products will develop the CDs, which will feature selections from BMG's music catalog as premiums and incentives for Fortune 500 companies. The custom CDs will be developed for clients of BMG Special Products and feature the client's logo and custom artwork.

ADSMART ADDS CONSULTING

Online advertising network Adsmart today unveils Adsmart Consulting, a new division devoted to help affiliate Web sites increase profitability. Adsmart Consulting will offer its complimentary services to sites within the Adsmart Network. Consultants will provide sites with strategic advice about how to increase page impressions, improve a site's usability and establish additional revenue opportunities. The new division also will suggest ways sites can attract

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