G. Triad Development Corp., Cranford, N.J., will continue to handle back-end technology development for the toy marketer.
Modem's Japan office scores 3 blue chip clients
General Electric Co., IBM Corp. and Coca-Cola Co. each awarded their Japan-based online marketing development assignments to Modem Media-Poppe Tyson's Tokyo office.
The interactive shop will provide strategic planning services, develop Web sites and handle online media-buying for the clients. Financial details were undisclosed.
RemarQ to sell keywords in online discussions
RemarQ Communities, an online discussion group provider, today announces its Midstream Marketing program which, come Sept. 15, will enable advertisers to purchase keywords within or call-outs from online discussions about topics related to their products .
Keywords appear as hyperlinks within a sentence; call-outs appear as blue hyperlinks at the bottom of a discussion thread that direct users to more information on a subject. Both send users to advertisers' Web sites when clicked.
Charter advertisers include include Web hosting company Above.net, eBay and MSN Expedia. Advertisers pay $1,000 per keyword or call-out during a monthlong promotional offer. Further details about pricing were undisclosed.
Gloss.com to spend $20 million on campaign
Online beauty retailer Gloss.com launches next month. The site offers online shopping for skincare, haircare, cosmetics, bath and body, and home fragrance items. Gloss.com also touts itself as an online resource for beauty information, celebrity appearances and cybercasts of special events.
Dorothy Schefer, former beauty editor and beauty director of Mirabella, will serve as VP-editor in chief and publishing director. She will develop Gloss.com's online magazine, to launch in mid-September. Gloss.com plans to spend $20 million on a TV, print, outdoor, radio and online branding campaign. Ground Zero, Marina del Rey, Calif., will handle traditional media. The