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Most Popular launches its first campaign today from Arnold Communications, Boston. The $20 million campaign includes TV, print, radio and online media. TV spots, which encourage parents to inspire their children's creativity and imagination, feature youngsters surprising their parents with an unexpected flash of brilliance when they play with educational toys.

Web games site Sandbox opens $20 million review is seeking an agency in New York or Washington with strong branding experience for its $15 million to $20 million account, with plans for print, online, radio and outdoor ads to break in the first quarter of 2000. Sandbox, which recently merged with Wall Street Sports, operates sports fantasy and stock-market simulation online games. The company secured $14 million in venture capital funding and is targeting a first-quarter initial public offering. Sandbox has been managing its advertising in-house. ads aim for smoother Web surfing this week breaks a $10 million campaign from DMW Worldwide, New York, to launch the site that Consumer Financial Network created to help consumers evaluate and purchase financial products and services. The tagline: "Surf less. Net more." launches shopping network, a Net incentives marketer, today launches MyPoints Shopping, a network of more than 50 e-commerce sites. Participating sites can send e-mail and make Web offers to MyPoints' 3.5 million registered users. MyPoints members collect points that can be redeemed for travel, products and various services for reading and responding to

e-mail, visiting Web sites and making purchases. Retailers joining the network include, Cyberian Outpost, Omaha Steaks and J.C. Penney Co. embarks; 'Forbes' is 1st customer, a privately held Seattle-based company that enables magazine publishers to sell products directly from their Web sites, launches today. Its first announced partnership is with Forbes magazine. Under terms of the deal, will develop and operate an online store that is integrated into

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