Gallo picks Scholz for $10 mil acc't
[hamburg] E&J Gallo Winery, Modesto, Calif., has awarded Scholz & Friends, Hamburg its estimated $10 million account. The win followed a two-way pitch including Service Plan, Hamburg. Previously, E&J Gallo used adaptations of ads created by its London agency, Mountain View. HMS Carat, Wiesbaden, continues to handle media buying.
Georgia coffee touted as comforting
[tokyo] Coca-Cola (Japan) Co. in a series of new commercials is pushing its ready-to-drink canned Georgia coffee as a comfort drink for workers suffering the prolonged recession in Japan. Called "Under the Water," the spots feature local actress Naoko Iijima. In one, she approaches a store clerk who is dusting off TVs that remain unsold as a result of the economic crisis. "The commercial's message is that Georgia not only provides comfort but also fosters a positive outlook on life amid difficult times," said a Coke Japan spokeswoman. The campaign is created by McCann-Erickson Worldwide, Tokyo.
Expedia launch planned in Germany
[unterschleissheim, germany] Microsoft Corp. is planning to launch the Internet travel service Expedia here. It is aimed at private travelers and business travelers from small companies. Tickets will be handled by the German Travel Office and will reach travelers four days after booking. Expedia also offers car rentals and hotel rooms. Duesseldorf-based Rempen & Partner is handling the marketing budget.
OgilvyOne buys DataSearch in Brazil
[new york] OgilvyOne Worldwide, the WPP Group-owned global one-to-one communications network, has acquired 100% of Brazil-based DataSearch, a consulting company specializing in database marketing project development. DataSearch's key clients include American Express Co., Reader's Digest