I'll have advertising for $14.99, please, Alex. If you ever needed proof that ads seep into our minds whether we like it or not, AdMania provides it in spades. Says Richard Levy, the inventor of the recently updated boardgame (which used to be called Adverteasing): "Our research and testing revealed that people remembered slogans for products they never used or had an interest in." Levy, a former advertising manager with Paramount and other movie companies, spent a month watching TV, reading magazines and visiting supermarkets, filling legal pads with slogans and product trivia. "My brain turned to Jell-O," he confesses. The game, $14.99 at Toys 'R Us, requires up to four players to match celebrities, taglines and images with products. Wanna play? Here are some sample questions: 1) Who is "like a good neighbor?" 2) What does Mr. Peanut have in his left hand? 3) "Cleans teeth, freshens breath naturally."
The two-second lifts are even funnier. A French candy called Cachou Lajaunie may be running the shortest and funniest TV campaign of all time -- 17 three- and four-second flash spots, produced by Euro RSCG BETC, Paris, and directed by Brian Baderman, who's with All Films in London and Chelsea Pictures in the States. Quick-as-a-blink bizarre scenes -- like a guy ripping out his beard with duct tape; a head rising out of a bowl of soup; and a cockroach sniffling into a microphone -- baffle the viewer, while a superimposed tin of Cachou Lajaunie spins in the corner. Additional credits to creative director Remi Babinet, art director Agnes Cavard and writer Valerie Chidlovski.
Drop me a line. Reading someone else's mail may still beat out fishing in the mass appeal department, but a new campaign for Normark Blue Fox fishing lures from Carmichael Lynch, Minneapolis, combines both, via hokey postcards and the simple but pointed notes scrawled on them by fictitious anglers. "If they think they're missing out on something, they can't take it," says copywriter Steve Casey of fishing fanatics. "These postcards just make you really want to go fish." Other ads read, "Kenny: Smell this postcard" (it's got fish guts on it) and "I quit." Signed, "Steve 'I fish whenever I please' Tanzer." Additional credits to creative directors Kerry Casey and Jim Nelson, art director Robb Burnham and photographer Jerry Stebbins.
Clap on! Clap off! The No Clapper! In a pro-bono effort for the Northwest AIDS Foundation, Seattle agency CF2GS has created a teen-targeted campaign promoting condom use with an "operators are standing by"-style spot parody featuring Horn Away, the anti-horny patch that you just slap on your shoulder. With copy like, "Are you tired of being a slave to your hormones? Well, no more!" the campaign, directed by Russel Bates at X-Ray, urges viewers: "Don't be fooled by gimmicks. Carry a condom." What gimmicks? Is Horn Away for real? Can Bill Clinton get some? Additional agency credits to creative director Mary Knight, art director Troy Nebeker, writer Andy Kivistik and producer Jennifer Allen. Editing by Johnna Turiano at Slice Editorial; music by Martin Lund at Admusic; sound design