They do this in New Jersey too, but they don't use foam. From the adolescent fantasyland of Seattle agency DMZ comes this back-to-school spot for Yes Entertainment and the Radical Air Weapon line of foam-ball guns, but it's the camouflage that's way cool, not the weapons. In this :30, to air in September, the enemy of three Rambo juniors is the pizza delivery guy, who, explains writer Chris Halas and art director Greg Brown, "from a little kid's perspective is the suburban mythological hero turned formidable adversary." The boys in ambush blend beautifully into the environs-emerging from floral wallpaper, a striped couch and a potted plant-the work of Vancouver-based costume and makeup stylist Maureen Willick. Additional credits to creative director Laurie Sinclair Fritts and producer Jerry Grant. Directed by D.J. Webster of Landau Films.
Rigor mortis really does look better with a starched collar! Hunt Adkins, Minneapolis, has reintroduced the comfortable man for Midwest men's clothing chain Foreman's in a series of bus shelter posters tagged, "Comfort beyond clothing." In an effort to reposition the company as a younger man's store, art director Brock Davis and copywriter Beth Kinney have put all their eggs in one casket here, though other ads depict a wedding cake groom with his jacket suavely swung over his shoulder and a well-clad guy lunching on a hot dog amid animal rights protesters. Credit also creative director Doug Adkins.
Does a "soft, sensitive black trapezoid Stronomic insert" go with pale green pants? San Diego's Vitro Robertson adds beauty to a sport that's increasingly taking itself very seriously for Odyssey golf equipment. An extensive new print campaign aims to "postion Odyssey putters and wedges as clubs that serious golfers care about, in hopes that that attitude will carry over to the amateur enthusiast as well," explains agency CD and writer John Robertson. "This campaign is as much about a tiny moment as it is about the big experience." The intimate photography of Brett Colvin is accompanied here by the headline, "It doesn't matter whether or not you remember to bend your knees if your heart was broken two holes back." Other headlines include, "Golf balls have a hard outer shell. They're lucky," and "The term 'clubhead' is misleading. It indicates that there's some sort of brain present." Additional credits to CD/art director John Vitro, art director Kelly Beck, and writer Brian Gold.
OK, he didn't get the actual Commandments, but that's still his God-given hair. Mullen Advertising continues its crusade for the Episcopal church with this addition to a long-running campaign geared toward those who need the occasional heavenly reaffirmation. One of three posters distributed throughout the country by the Episcopal Church Ad Project, this particular execution, says agency art director Chris Lange, fashions a new look and campaign direction via an antiquated design resembling biblical title pages. Explains Lange, the copy is letter-pressed on cottony aged paper and then lit to emphasize the depth. Additional credits to creative directors Jim Garaventi, Greg Bokor, writer