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UPFRONT

Published on .

THE MOIST AND TENDER TENOR

Placido Flamingo couldn't hold a candle to the shining star of Fallon McElligott's new "Opera Chicken" spot for McDonald's. On the heels of the Arch Deluxe, McD's has introduced an entire line of mature-palate sandwiches, hence a chicken who sings Carmen in honor of the Crispy Chicken Deluxe. Making his day's debut at the top of the barn, Monsieur Le Poulet charms his farming audience to tears.

Thom Higgins of Dektor Higgins, New York, directed, with Flame work by Jana Fetner, Kate O'Neil and Darin Fong at Click 3X, New York. Agency credits to creative directors Bill Schwab and Joe Lovering, art director Kevin Amter and copywriter Tripp Westbrook. Music by Tomandandy, New York.

It's also closed-captioned for the hearing impaired. Clarity Coverdale Fury, Minneapolis, takes a hands-on approach for a Mothers Against Drunk Driving poster, to be placed in public libraries and schools. "People are always getting hit over the head with those 'Don't do this, don't do that' lines," says art director Simon McQuoid, who teamed with copywriter Richard Overall. Sorry, there are no secret messages in the Braille.

Yeah, submit this. In response to the virtual flood of applications and portfolios that Longmont, Colo.-based TDA has been receiving, the agency created these postcards to return to those interested in a job. The plan is to always check the thumbs-up on the front and the words of encouragement on the back. As if. Credits to creative director Thomas Dooley, ACD/copywriter Jonathan

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