Avenue A grows through acquisition of Iballs
Avenue A, a Seattle-based Internet media and data marketing company, is acquiring Iballs, a New York Internet media planning and buying company, to enhance its buying power and leverage its proprietary technology. Iballs will operate as a wholly owned subsidiary. Both Avenue A and Iballs (www.iballs.
com) will offer media strategy, planning and buying services, third-party ad serving, and data collection and analysis for online marketers; Iballs will adopt Avenue A's data-collection technology and in-depth analysis methodology.
Cozone.com campaign aimed at tech newbies
Cozone.com, the online subsidiary of retailer CompUSA, today breaks a $15 million multimedia campaign aimed at claiming position as a separate entity from its bricks-and-mortar parent. Three TV spots-featuring David Robinson of the San Antonio Spurs, Donald Trump and Dr. Joyce Brothers-will air on cable networks. The theme, "We can help," shows celebrity spokespeople in a humorous yet unfamiliar situation, trying to make the best of it without assistance. Mullen Advertising, Wenham, Mass., handles.
clicks on a feeling
American Greetings' site (americangreetings.com) today breaks a $15 million integrated campaign themed "Make your feeling click," to back its position as a source for people to express feelings on any life experience. It's the debut