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USWeb/CKS, San Francisco, appears close to a broader offline move, with signs pointing to another acquisition of a traditional agency. "You'll see us aggressively but smartly expand our business in that area," said CEO Robert Shaw. USWeb/CKS "possibly" will buy an agency, he said. USWeb/CKS already owns offline shop McKinney & Silver, Raleigh, N.C. Meanwhile, Leapnet's Quantum Leap Communications, Chicago, is opening a San Francisco office run by Chris McCarthy, former president of online marketing consultancy Experience Architects. Separately, SF Interactive, is set to be sold, with a buyer expected to be announced in coming weeks. Another well-known San Francisco Web agency, 110-employee Left Field, split in two last week. Managing Partner-Strategy Michael McMahon is opening one shop; Creative Director Fred Schwartz and Account Partner Kevin Burke will open a second agency.

Avenue A grows through acquisition of Iballs

Avenue A, a Seattle-based Internet media and data marketing company, is acquiring Iballs, a New York Internet media planning and buying company, to enhance its buying power and leverage its proprietary technology. Iballs will operate as a wholly owned subsidiary. Both Avenue A and Iballs (www.iballs.

com) will offer media strategy, planning and buying services, third-party ad serving, and data collection and analysis for online marketers; Iballs will adopt Avenue A's data-collection technology and in-depth analysis methodology. campaign aimed at tech newbies, the online subsidiary of retailer CompUSA, today breaks a $15 million multimedia campaign aimed at claiming position as a separate entity from its bricks-and-mortar parent. Three TV spots-featuring David Robinson of the San Antonio Spurs, Donald Trump and Dr. Joyce Brothers-will air on cable networks. The theme, "We can help," shows celebrity spokespeople in a humorous yet unfamiliar situation, trying to make the best of it without assistance. Mullen Advertising, Wenham, Mass., handles.

American Greetings

clicks on a feeling

American Greetings' site ( today breaks a $15 million integrated campaign themed "Make your feeling click," to back its position as a source for people to express feelings on any life experience. It's the debut

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