California Pizza Kitchen hit the roads of its namesake state last month with a mobile marketing effort sampling and selling its pizza to the public at fairs and music festivals. The marketer also plans to visit dozens of California public schools, giving students another lunch option for the day. Proceeds will benefit each participating school.
Toyota Motor Sales USA this month signed on as the official vehicle of Sport & Social Clubs of the U.S., and will be the title sponsor of two of the organization's national sporting tournaments through 2001.
Sports Ventures, Skokie, Ill., bought rights to an Internet Web site encompassing more than 20 regional Web sites under the Running Network umbrella (www.runningnetwork.com), from Networks International, Columbus, Ohio. Sports Ventures plans to redesign the Web site, incorporating a searchable calendar of events, database and secure online registration for local and national amateur athletic events nationwide.
Mode and Wilhelmina Models, both New York, announced the second annual nationwide model search for plus-size women. The competition is open to females age 15 and over who are size 10 and up. Thirty finalists will be flown to New York to compete for five guaranteed plus-size modeling contracts and prizes worth more than $250,000. Entrants can mail in photos or enter
online at www.wilhelmina.com or www.modemag.com; in-store displays will also be available at 4,100 CVS stores nationwide in September. All five winners will appear in Mode. Contest deadline is Oct. 31.
Health recently purchased the International Health & Medical Film Competition from the American Medical Association, billed as the "Oscars of medicine." So far, Health has attracted more than 20 national sponsors to the event, slated for Nov. 13 in New York. Sponsors include Bristol-Myers Squibb Co., CNN, Discovery Health, Glaxo Wellcome, Health Central, MasterCard International, Medscape, Medsite.com, PhRMA, Pfizer, Procter & Gamble Co., WebMD and Zeneca Group.
American Express Co. has linked with VH1, Warner Bros., the Hard Rock Cafe, JBL Consumer Products and Gibson USA for a concert tour at Hard Rock Cafes benefitting VH1's non-profit "Save the Music" foundation to rebuild music programs in schools. The 10-city "Hard Rock Live Presented by American Express," debuts Oct. 19 in Los Angeles and concludes Nov. 11 in Miami. Local promotions will include giveaways of JBL stereo products and Gibson guitars, as well as tickets to the events; JBL will also promote the tour through its mobile