Nascar goes after teens with Nextel
Nascar's new 10-year agreement with Nextel Communications that begins in 2004 will allow the auto-racing league to market itself to a new group of fans-12-to-17 year olds. Nextel will take over from longtime title sponsor R.J. Reynolds' Winston cigarette brand next year, in a deal believed to be in the $30 to $60 million per year range. Financial terms were not disclosed when the official announcement was made June 19. Executives close to the deal said Nascar was hoping to appeal to the next generation by signing with a telecommunications company. The sponsorship will be called Nascar Nextel Cup. AdAge.com QwikFIND aao76o
Allied Domecq targets young men
Allied Domecq Spirits North America this month rolls out the "Little Truths" campaign, narrowing its demographic to 20-something men rather than 25- to 34-year-old men and women, as well as focusing on its base brand and not flavor extensions. Radio and outdoor in major markets as well as men's magazines will accompany the launch. The company is considering TV in 2004. This is the first campaign from Stoli's new agency, Publicis Groupe's Publicis & Hal Riney, San Francisco. Media spending over the next 12 months is expected to beup to $15 million.
MPA Grand Kelly goes to Crispin
Crispin Porter & Bogusky, Miami, took home the $100,000 Grand Prize Kelly Award, given by the Magazine Publishers of America, for its launch campaign for BMW's Mini Cooper. Crispin's win comes just two weeks after taking home top honors at the Effies, given by the New York American Marketing Association, for its American Legacy Foundation "Truth" campaign, and followed on the heels of its Media Lion win at the Cannes International Advertising Festival for brewer Molson. Peterson Milla Hooks, Minneapolis, won the Gold Kelly Award for retailer Target's "Sign of the Times" campaign, while Campbell-Ewald, Warren, Mich., was awarded the Silver Kelly for its Chevrolet "Lyrics" campaign. The awards were presented for the first time at the Association of National Advertisers' Print Advertising Forum.AdAge.com QwikFIND aao77r
CurtCo aims to buy `Worth'
A favorable ruling by a bankruptcy judge means an offer from CurtCo Media for Worth Media and its personal finance magazine Worth was nearing fruition at press time, according to an executive close to the matter. Worth Media filed for Chapter 11 bankruptcy May 29. CurtCo's proposed deal for the now-defunct Worth, which has not published an issue since March, is for $2.4 million in cash and the assumption of some of its liabilities. According to the bankruptcy filing, at the end of March, its total debt was $9.7 million and its total assets were $2.6 million. An individual familiar with the situation, though, suggested the title could be published as early as September. It was not immediately clear whether W. Randall Jones, the founder-CEO of Worth Media, would remain involved with the title or in what capacity. AdAge.com QwikFIND aao77f
Dow Jones' MacDonald dies
Donald A. MacDonald, the vice chairman emeritus and former director of Dow Jones & Co., died June 13. He was 83. Mr. MacDonald's 34-year career with the publisher of The Wall Street Journal began in 1953 with an ad rep position and culminated in his election as vice chairman of the company in 1979. Mr. MacDonald was elected to the Advertising Hall of Fame in 1985. He was also the founding chairman of the American Advertising Federation. He is survived by his wife Ruth, five children and 12 grandchildren.
Kmart Corp. once again has shuffled its marketing management, this time adding marketing and advertising duties to the bailiwick of Chief Information Officer Karen Austin. She takes over for Barbara Firment, who left after replacing Steve Feuling, former senior VP-marketing in March. ... Eric Silver, a former Cliff Freeman & Partners creative director, was named group creative director of Publicis Groupe's Saatchi & Saatchi's New York office. The offer from Bob Isherwood, Saatchi creative director, came just two weeks after Mr. Silver departed Cliff FreemanAdAge.com QwikFIND aao76j.. Nestle and Colgate-Palmolive Co. announced a joint venture to develop, market and distribute a portfolio of portable oral-care products. The initial product launch out of the venture will be Colgate Dental Gum, already in test in the U.K., Ireland and Canada.