The Week

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D'Arcy's Cadbury win goes to Publicis

It hasn't taken long for former D'Arcy Masius Benton & Bowles president Susan Gianinno to make her mark as Publicis Groupe's U.S. CEO. Ms. Gianinno led the pitch in late October that last week netted Publicis the $30 million to $50 million business for Cadbury chocolates, a division of CadburySchweppes. Ms. Gianinno moved over to Publicis in October after the Paris-based holding company decided to shutter D'Arcy. The business was technically awarded to D'Arcy, but a Publicis Worldwide executive said employees from both the former D'Arcy and Publicis' New York and London offices will work on the account. The executive also confirmed that former D'Arcy creative director Lee Garfinkel helped pitch the business, but Mr. Garfinkel has yet to accept an offer from Publicis for a similar position within the network. Publicis' Leo Burnett USA, Chicago, also pitched. Havas Advertising's Euro RSCG previously handled the business but did not participate. AdAge.com QwikFIND aao24g

Norelco brings back sledding Santa

After a six-year hiatus, Santa rides again for Norelco on Dec. 2, as the Royal Philips Electronics unit brings back a campaign that first aired in 1961. The new TV ads from Publicis' D'Arcy Masius Benton & Bowles, New York, feature stop-motion artwork of Santa's 1994 sled ride for Norelco, with new music and copy. Philips has received hundreds of calls over the years from consumers who want Santa back in Norelco ads, said Nina Riley, senior marketing director. Norelco last month launched ads that back a tie-in with Metro-Goldwyn-Mayer's latest James Bond film, "Die Another Day" along with the Bondesque "Real Men" campaign for its Spectra electric razor. AdAge.com QwikFIND aao24o

Nextel will assess marketing program

Nextel Communications has hired Roth Associates to assess its $160 million-plus marketing program, though it says an advertising agency review is not part of the mix. A spokeswoman said Nextel is deciding what the scope of the assessment will be, though it will include looking at current and prospective customers as well as how the telecommunications company uses different types of media. Nextel is the biggest client at Interpublic Group of Cos.' Mullen, Wenham, Mass. The spokeswoman said Nextel is working with Mullen on its 2003 plans and that it is happy with the agency, which has handled the account for six years. Nextel spent $160 million on measured media in 2001, according to Taylor Nelson Sofres' CMR, and $124 million from January through August of this year. AdAge.com QwikFIND aao24c

FDA: Plan B needs a new DTC ad plan

Consumer-oriented radio and print ads for the day-after contraceptive, Plan B, are inaccurate and overstate the drug's effectiveness period, according to a U.S. Food and Drug Administration letter to the product's marketer. Plan B, which has been marketed since 1999 by Women's Capital Corp., can work as a contraceptive if taken within 72 hours after intercourse. Women's Capital opted not to submit the ads to the FDA for review after the agency said it would take up to three months to get a review committee together because the emergency contraceptive category was new to direct-to-consumer advertising, said Sharon Camp, Women's Capital president-CEO. The FDA also wrote that neither the radio nor print ads communicate the drug's risks with the same level of prominence as the potential benefits. Normally, when the FDA issues a letter of this type, a marketer is forced to pull an ad from circulation. But in this case, the advertising's 10-week trial run on four radio stations in Seattle and in the Seattle Weekly had already been completed. The agency was Omnicom Group's DDB Worldwide, Seattle, and the campaign had a budget of $167,000. AdAge.com QwikFIND aao24m

NYT brings back arts, leisure festival

The new york times will reprise its Arts & Leisure Weekend festival, which debuted last March as part of the paper's 150th anniversary. The second Weekend will run March 7 through 9. The cities in which the weekend's events will take place, including the TimesTalk series that features the paper's writers, editors and critics interviewing assorted luminaries, have not been finalized. Last year the Weekend events were held in 27 cities, including New York, Chicago, Los Angeles, Miami, London and Paris.

FYI...

Nolet spirits USA's Ketel One Vodka, Aliso Viejo, Calif., has awarded its advertising account for promotions, collateral and sales materials to Open Minds, Irvine, Calif., an independent subsidiary of Rubin Postaer & Associates. The account previously was at VitroRobertson, San Diego. Spending is estimated at $1 million to $2 million.... Hearst Communication's San Francisco Chronicle will decide on a new agency in mid-December for project work to help build the paper's classified ad base as well as promote its editorial product. Incumbent Grant, Scott & Hurley, agency of record for more than four years, was invited but declined to participate in the review, said Patricia Hoyt, Chronicle marketing director. Seven shops will pitch: Omnicom's DDB Worldwide, San Francisco, and Direct Partners, which handles the paper's direct mail work; Interpublic's Foote, Cone & Belding Worldwide, San Francisco; independent shops Red Ball Tiger and Silver/Melville/Arbues, both San Francisco; recruitment agency Bernard Hodes; and Rives Carberg, Houston. AdAge.com QwikFIND aao23z

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