The Week

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Spirits group keeps up network fight

The distilled spirits Council of the U.S. is promising to keep up the fight to get spirits ads on network TV, despite NBC's turnaround on accepting the ads. DISCUS Chairman-CEO Peter H. Cressy said last week that while ads are appearing on local stations and cable, network TV acceptance would send a signal about giving distilled spirits similar treatment to beer and wine that could translate into legislative and regulatory improvements. Mr. Cressy said DISCUS companies see the ads as helping to overcome the loss of share that distilled spirits companies have suffered since 1980.

First-quarter drop for mag ad pages

Magazine ad pages dropped 14% in the first quarter to 47,888 from 55,703.3 in the same period in 2001, according to Publishers Information Bureau figures. March ad pages were slightly better, down 10.1% to 19,934.7. Selecciones, the Spanish-language version of Reader's Digest relaunched last spring, showed a 76.3% hike in ad pages for the quarter, the largest growth for the period. PIB said magazine ad revenue in the first quarter fell 5.6% to $3.59 billion.

Temerlin lands Toshiba account

The computer Systems Group of Toshiba America Information Systems last week named Interpublic Group of Cos.' Temerlin McClain, Irving, Texas, its new agency of record on an estimated $20 million to $30 million account. Temerlin will handle creative and media duties for Toshiba. Incumbent DGWB Advertising, Santa Ana, Calif., did not participate but it will keep Toshiba's estimated $10 million digital products imaging business.

Gumbel to retire from `Early Show'

Viacom's cbs is losing Bryant Gumbel to retirement after a two-and-a-half-year stay as anchor of "The Early Show." Mr. Gumbel started "The Early Show" to great fanfare in November 1999 with the hope of reviving CBS' poor fortunes in early morning programming. It didn't. In 1999, "The Early Show" replaced "CBS This Morning" and although it improved ratings in some demographics (younger women, for example), it often struggled. "The Early Show" is a distant third in overall household early morning ratings.

Initiative joins Hershey contest

Apair of quiet contenders has been stalking Hershey Foods Corp.'s otherwise incumbents-only media buying consolidation review, said participants in the process. Omnicom Group's OMD and WPP Group's MindShare are the incumbents vying for the $150 million business. Interpublic's Initiative Media is one of the outside ponies in the race, according to these executives. The fourth is still at large. Initiative did not return phone calls at press time. A Hershey spokeswoman declined to name names, but said that the assignment will be effective with fourth-quarter 2002 buys for broadcast and calendar-year 2003 for print.

Coke No. 1 at Interpublic

Coca-Cola Co. replaced General Motors Corp. as Interpublic's largest client in 2001, according to Interpublic's filing with the Securities and Exchange Commission. In its 10-K annual report, Interpublic said its top five clients now represent 14% of its revenue, led by Coke, which accounts for 6.7% of revenue. GM was the top client in 2000, bringing in 7.3% of Interpublic's revenue, but the automaker sharply cut its spending in 2001. Interpublic's report also noted it spent $1.73 billion on acquisitions in 2001, including $1.63 billion in stock to acquire True North Communications and $98.7 million to acquire 19 other shops-including DeVries Public Relations and Transworld Marketing Corp.-for $14 million in stock and the balance in cash.

MPA announces Kelly nominees

The magazine publishers of America named the 25 finalists for the Grand Prize Kelly Award, awarded annually for best magazine ad campaign. Topping the nominations list, as it did last year, was Interpublic's Carmichael Lynch, Minneapolis. Its five nominations included two for its work with Harley-Davidson Motor Co. and one each for Gibson Guitars, Porsche Cars North America and American Standard. Havas Advertising's Arnold Worldwide, Boston, and Wieden & Kennedy, Portland, Ore., each claimed three nominations. AdAge.com QwikFIND aan33s

FYI...

I n another move toward centralizing back-office functions, Advance Magazine Publishers, which includes Conde Nast Publications, Fairchild Publications and the Golf Digest Cos., announced it would open a support facility in Wilmington, Del. An Advance spokeswoman said the impact on New York-based personnel was not yet determined, but an announcement from Delaware Governor Ruth Ann Minner and an article in the Wilmington News Journal said the move would bring at least 200 jobs to the state. ... The Federal Trade Commission said it regards phony "remove me" or "unsubscribe" options in otherwise legal e-mails as a violation of consumer protection laws, making mailers subject to prosecution. AdAge.com QwikFIND aan33y. ... Wally Anderson, formerly a regional VP for Mercedes-Benz USA, is joining Kia Motors America as VP-marketing, a post vacant since August 2000. ... Revlon announced a promotional partnership with Metro-Goldwyn-Mayer's 20th James Bond film, "Die Another Day." Revlon spokeswoman and Academy Award winning actress Halle Berry stars in the film.

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