The Week

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Hearn named Bates CEO

Cordiant Communications Group named David Hearn chairman-CEO of Bates Worldwide, reporting to Michael Bungey, Cordiant CEO. Most recently CEO of Goodman Fielder Limited, a billion-dollar Australian food brand manufacturer, Mr. Hearn brings career experience at multinationals including Procter & Gamble Co. and PepsiCo. Mr. Hearn, who will be based in New York, also takes a seat on Cordiant's board. As a result, Bill Whitehead, CEO of Bates North America, and Ian Smith, chairman-CEO of CCG.XM, each resigned their board positions and relinquished some duties to take on regional president titles. Separately, Bates USA West, Irvine, Calif., cut a dozen staffers, or 10% of total employees, due to the loss of Hyundai Motor America's U.S. media planning and buying account. AdAge.com QwikFIND aan30k, QwikFIND aan30c

ASME `Ellie' finalists chosen

This year's crop of American Society of Magazine Editors' National Magazine Award finalists marks a triumph of sorts for weeklies. In addition to perennial front-runner The New Yorker-whose nine nominations represent a fall-off from last year's 11-Time and Newsweek clocked in with five and four, respectively, reflecting the increased prominence in the aftermath of Sept. 11. Tying Time with five nominations was the Atlantic Monthly. Harper's Magazine won four nominations, and Esquire, GQ, Gourmet, and National Geographic Adventure claimed three each. Last year, Esquire received eight nominations, second to the New Yorker, but took home only one award. The sole multiple winner last year was the New Yorker, which won five "Ellies," including one for general excellence. The National Magazine Awards winners will be announced May 1. QwikFIND aan30s

Lowe staff drafted for Heineken

Executives from Interpublic Group of Cos.' Lowe, New York, joined Bcom3 Group's D'Arcy Masius Benton & Bowles, New York, where they'll work on brewer Heineken N.V.'s Heineken and Amstel Light brands. The $80 million account moved to D'Arcy in February. New to D'Arcy in New York are Anthony Napoli, senior account director; Chip Coderre, senior account manager; Shana Bellot, account director, and Robin Graybill, account director. Julie Mulholland, senior VP-group account director, moved from Lowe one week earlier than her cohorts. All report to D'Arcy's Cory Basso, general manager, New York. QwikFIND aan30p

Four added to AAF Hall of Fame

The american advertising Federation inducted four members into its Advertising Hall of Fame last week. Katharine Graham, former chairman-CEO, Washington Post Co., was honored posthumously. Charles D. Peebler Jr., chairman emeritus, True North Communications, was described as a "dedicated architect of communications industry powerhouses." John Smale, retired chairman-CEO, Procter & Gamble Co. and former chairman, General Motors Corp., was honored for being "a major proponent of the power of advertising to build brands." Hal Riney, chairman-CEO, Publicis & Hal Riney, upon accepting the award, related: "I asked several people what job could a person do who was not quite good enough at a variety of things and still succeed, and they all suggested advertising." QwikFIND aan30i

Hollings blasts Muris on antitrust

The federal trade Commission's budget appears headed for problems as a battle brews between FTC Chairman Tim Muris and Sen. Fritz Hollings, D-S.C., the head of the Senate Commerce Committee. Sen. Hollings, upset that Mr. Muris reached an agreement with the Justice Department to cede the FTC's antitrust review of media deals without asking for Congressional approval, last week accused Mr. Muris of acting unethically and warned the FTC could see salary cuts, elimination of political posts, or other budget restrictions if the agreement isn't abandoned. QwikFIND aan30j

Free Air Time effort launches

B asking from a victory on campaign finance reform, a coalition of groups called the Free Air Time Campaign launched an effort to require broadcasters to provide free time for candidate ads and issue discussions. The groups include the AFL-CIO, Common Cause and the Alliance for Better Campaigns. Last week the Senate on a 60-40 vote gave final approval to a reform measure sponsored by Sens. John McCain, R-Ariz., and Russell Feingold, D-Wis. President Bush said he will sign the legislation, though its limits are expected to face court challenge.

Infiniti G35 gets `full tilt' ads

Infiniti's all new G35 sports sedan bowed last week in ads on national TV and in newspapers. Nissan North America is pumping up its performance image by giving the cars more horsepower. Two other spots break April 1 with the tagline "Accelerating the future." Steve Sammons, manager of Infiniti's model line, called the launch, the marketer's most concentrated in six years, a "full-tilt boogie." The push is estimated at $40 million in media spending. Omnicom Group's TBWA/Chiat/Day, Playa del Rey, Calif., handles. QwikFIND aan30d

FYI...

A survey by Research.Net for Forbes.com found chairmen, CEOs and chief information officers spend an average of 16 hours per week online. The survey of nearly 300 C-level executives revealed they spent about 8.6 hours a week watching TV, 5.7 hours tuning into radio and 6.6 hours reading magazines and newspapers. ...Reader's Digest Association will acquire Reiman Publications, for about $760 million in cash. Chairman-CEO Tom Ryder acknowledged the move went against dissident shareholder Highfields Capital's recommendations, but said "The Board voted to proceed with the Reiman acquisition because it believes that it is in the best interests of the company and the stockholders."

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