The Week

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`Modern Bride' wed to Conde Nast

Conde Nast Publications, owners of top bridal title Bride's, bought its number two competitor, Primedia's Modern Bride, for $52 million on Jan. 14. The first major magazine deal of the year brought with it whispered questions throughout the industry as to Conde's plans for the title: Shutter or stay? Conde Nast did not respond to questions about plans. AdAge.com QwikFIND aan05n

Andersen vows to do what's right

Andersen began a damage control campaign, including full-page ads in major newspapers, after investigators questioned its role in the collapse of energy giant Enron Corp. The audit firm broke ads Jan. 16 after allegations surfaced it destroyed documents related to Enron. The ads, an open letter from managing partner-CEO Joseph Berardino, vow "Andersen will do what is right" and "will continue to cooperate with Congress and the government agencies investigating these matters." Andersen spokespeople weren't available at press time.

Clairol to Grey's Ericsson Fina

Procter & Gamble Co. shifted several Clairol accounts from Interpublic Group of Cos.' Foote, Cone & Belding Worldwide, New York, to Grey Global Group's Ericsson Fina, New York, U.S. spending is estimated at $75 million. P&G acquired Clairol late last year. Ericsson Fina will handle Clairol's Nice `n Easy, Hydrience and Ultress. QwikFIND aan06h

Brinegar to CEO at McKinney & Silver

Advertising veteran Brad Brinegar becomes president-CEO of Arnold Worldwide Partners' McKinney & Silver, Raleigh, N.C., on Feb. 1. Mr. Brinegar said his top priority is strengthening already its robust creative, then examining how the agency should expand. "I'll focus on what additional business we want to be in...[that] complements the strengths we have as opposed to diluting them," he said. Mr. Brinegar, 46, was CEO at Bcom3 Group's Leo Burnett USA and, prior to that, president-CEO of then-Ammirati Puris Lintas, Chicago. McKinney was led by Don Maurer, 47, who died in an auto accident in October. QwikFIND aan05s

Three agencies cut staff, cite economy

Several agencies let employees go last week. Omnicom Group's DDB Worldwide cut 37 staff members as it faced "economic realities," a spokeswoman said, adding the job elimination involved "all units and levels" of DDB's Chicago operations and represented less than 5% of the overall current workforce. In separate cuts last February and June, DDB laid off 38 employees from the same office, citing account losses and client budget cutbacks. DDB now has about 725 employees in Chicago.

Bcom3's D'Arcy Masius Benton & Bowles, Troy, Mich., let go 22 people, or roughly 8% of its staff, across all departments. D. Stan Fields III, chief operating officer, cited several factors, "including economic conditions, changes in client needs and a longstanding effort to improve efficiencies." The office, which handles General Motors Corp.'s Cadillac and Pontiac, now has 275 staffers. The cuts were the agency's second in six months.

Publicis Groupe's Frankel cut 100 employees, or about 20% of its roughly 500-person workforce, as part of the sales promotion agency's restructuring plan. The new organization will have fewer management layers, and will allow lower-level staff-sharing between client groups. "We've had better days. This is so difficult," said newly installed Chairman-CEO Jim Mack. QwikFIND aan05I, aan06a

National Guard stays with LM&O

Laughlin, Marinaccio & Owens, Arlington, Va., won a new contract for its biggest account, the National Guard Bureau, which means ads for the Army National Guard and Air National Guard will continue largely unchanged. The Army National Guard recently switched to a "You &" tag line to suggest opportunities in the guard, while the Air Guard uses "Fuel your future." The win is a single-year contract for up to $30 million, renewable for five years, making it worth up to $150 million. QwikFIND aan05s

FYI...

Jeff Goodby, co-chairman of Omnicom Group's Goodby, Silverstein & Partners, San Francisco, will be president of the TV and print juries at the 49th International Advertising Festival in Cannes from June 16-22. The festival will add a direct marketing competition, June 23-25, with the jury headed by Malcolm Speed, chairman-CEO, Omnicom's Rapp Collins Worldwide, New York. The Media Lions jury will be headed by John Perriss, chief executive, Zenith Optimedia Group, a joint venture of Cordiant Communications Group and Publicis. George Gallate, CEO, Havas Advertising's Euro RSCG Interaction and global brand director on Intel at Euro RSCG Worldwide, New York, will be president of the Cyber Lions jury...The American Advertising Federation chose four inductees for its Advertising Hall of Fame: Katherine Graham, former chairman-CEO, Washington Post Co. (posthumously); Charles D. Peebler Jr., chairman emeritus, True North Communications; Hal Riney, chairman-CEO, Publicis & Hal Riney; and John Smale, retired chairman -CEO, Procter & Gamble Co., and former chairman, General Motors Corp. ... The Interactive Advertising Bureau last week issued long-awaited guidelines for interactive ad measurement that identify five key metrics for online advertising. QwikFIND aan06e

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