WongDoody scores 2: Adidas and Del Taco
Adidas America added a second shop to its U.S. roster, selecting WongDoody, Seattle, as agency of record for collegiate properties such as Notre Dame and UCLA, as well as in-store projects. Karyn Thale, director of marketing communications, said Leagas Delaney, San Francisco, appointed agency for North America three years ago, will remain Adidas' primary shop. There also was good news last week in the Santa Monica, Calif., office of WongDoody, as it won Del Taco's $10 million account. Italia/Gal, Los Angeles, previously handled.
Pepsi plans summer of Nascar, 'Star Wars'
Pepsi-Cola Co. enlisted Nascar racing star Jeff Gordon for at least one summer TV spot to air separately from its summerlong promotion tied to "Star Wars: Episode I the Phantom Menace." The marketer on May 3 formally unveiled its plans for the new "Star Wars" film, including 24 limited-edition can designs for Pepsi, Mountain Dew, Diet Pepsi and Pepsi One. Characters also will appear on Storm in some markets. Special "Yoda" cans, seeded in multipacks, can be redeemed for a $20 " 'Star Wars' check." The effort will be backed by at least three 30-second TV spots from BBDO Worldwide, New York, featuring a specially created Pepsi pitchcharacter, an alien called Marfalump, along with a real-life celebrity. Elsewhere in the soft-drink wars, Pepsi archrival Coca-Cola Co. also is trying to get some mileage out of Nascar, using several of its racing stars in a 2-minute short slated to run in 10,000 movie theaters starting May 19. The driv-ers will re-create scenes from classic films such as "The Godfather" and "Forrest Gump." Hungry Man Productions produced the short.
True North profits double; company buys KSL Media
True North Communications, Chicago, saw its net income nearly double to $7.2 million in the first quarter. The 1999 figure included an after-tax gain of $2.3 million from the sale of securities. Revenue increased 5.5% from a year ago, to $303.5 million, mainly due to acquisitions rather than new business, True North said. Its latest acquisition is KSL Media, announced a day before the quarterly results were released. KSL, the second-largest independent media management company in the U.S., plans and purchases more than $500 million in media annually; the agency has offices in New York, Los Angeles, San Francisco, Boston and Fort Lauderdale, Fla. KSL will be an independent operating unit of True North Diversified Cos.
'USA Today' opens front page to ads
USA Today said it will sell ad space on its front page. The 1-inch strip along the bottom of Page 1, currently used to promote the newspaper's Web site, starting Oct. 1 will carry ads from AT&T Corp., Marriott Corp. and Northwest Airlines. The ads are sold much as the Gannett Co. national daily sells the space called "ears," the upper right-hand corner of the Life, Money and Sports sections. Advertisers must commit to the space for a one-year period. Rates are $1 million for the strip any day Monday through Thursday, and $1.2 million for Fridays.
Foundering 'Success' files for Chapter 11
Peter Morris' attempts to avoid bankruptcy for Success magazine (AA, May 3) faltered last week, as his Success Multimedia entered a reorganizational phase through a Chapter 11 bankruptcy filing in New York. An integral part of the reorganization strategy is to emerge from bankruptcy in a position that will allow the debt-ridden magazine to continue publishing, Mr. Morris said. He's working to craft an alliance with Sunbelt Business Brokers, a small business broker and franchise broker, that would allow Success to produce regional editions and Internet products after the reorganization is completed.
Wieden, Freeman stand out at One Show
Wieden & Kennedy, Portland, Ore., took home the highest number of awards at last week's One Show in New York, while Cliff Freeman & Partners, New York, won the Best of Show for its Fox-Sports.com TV campaign. Other winners included BMP/DDB, London, for Volkswagen Group print; Mullen, Wenham, Mass., for Swiss Army Brands print; Bates-Gruppen, Oslo, for Audi of Norway TV; and MTV for its MTV Video Music Awards TV. Wieden won pencils for Nike and Miller Brewing Co. In addition to FoxSports.com, Freeman picked up awards for Outpost.com and Hollywood Video.
Prell shampoo may be washed up at P&G
Procter & Gamble Co. said it's trying to sell the Prell shampoo brand so it can focus on Head & Shoulders, Pantene and Pert Plus. Prell is profitable but "is no longer a strategic fit for us," said Rob Mateucci, VP-general manager of P&G's haircare business. Prell made up less than 1% of P&G's beauty-care sales in fiscal 1998. P&G said it hired investment banker Harris Williams & Co. and is soliciting bids, but will keep the brand if it doesn't get a good offer. Prell hasn't received any ad support in several years. P&G is in the midst of a marketing restructuring focused on growing global brands. In February, the company announced it would sell the Coast soap brand to concentrate on more profitable soap lines such as Safeguard and Zest. P&G has revamped its shampoo offerings over the past year.
Clinkscales resigns from 'Vibe' post
Keith Clinkscales, president-CEO of Miller Publishing's Vibe/Spin Ventures, resigned May 5. Mr. Clinkscales, founding publisher of Vibe, will start his own media company, said a Vibe spokeswoman. Len Burnett, Vibe ad director, is