Hasbro's Monopoly to see online community
Toy maker Hasbro tapped Delphi Forums to build online communities for Hasbro's online properties including Monopoly (www.monopoly.com) and Scrabble (www.scrabble.com), as well as various Hasbro Interactive and Atari games. The companies will share ad revenue generated in the forums.
Tokyo interactive shop sails for San Francisco
Dialog Japan, a growing Tokyo-based interactive agency (www.dialog
japan.com), is set to open a San Francisco office in late November. The outpost initially will target U.S. companies wanting to go online in Japan. Over time, the office may work with Dialog's Japanese clients as they move into the U.S.
Hoover's rolls with $10 mil branding effort
Hoover's, Austin, Texas, will spend $10 million on its first branding campaign, with a 15-second spot running on CBS and cable outlets starting this month and a 30-second spot breaking in October. Print and radio will support. The campaign from new shop GSD&M, Austin, launches Hoover's Online: The Business Network, a revamped version of the research site for business people (www.hoovers.com).
Lenox launches online campaign for collectibles
Lenox today breaks an online campaign promoting Lenox Collections, its site(www.lenoxcollections.com) that sells collectibles and figurines. The campaign will run on sites including About.com and Lycos. Lenox moved online media to Webnet-Marketing, Bethesda, Md., from in-house; creative is at