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Yahoo! last week agreed to buy GeoCities for $4.6 billion in stock. The deal, which is pending shareholder approval, is expected to close in the second quarter. A year ago, Yahoo! took a $5 million minority stake in GeoCities, the largest home pages community on the Web.

IntelliQuest announces direct marketing service

IntelliQuest Information Group, Austin, Texas, today announces the formation of IQ2.net, a wholly owned subsidiary providing direct marketing services for the Internet. IntelliQuest, a marketing services company, will provide its clients with targeted customer data for the Internet and interactive marketing with the new company. Its database includes more than 11.5 million Web households.

In other news

Hearst Corp.'s Hearst New Media & Technology unit plans to merge its HomeArts site with women's site Women.com Networks, San Mateo, Calif. The new company will be a joint venture called Women.com Networks and be based in San Mateo. . . . Business publication Red Herring and Internet analysis provider net.Genesis today said Red Herring Online will use the company's net.Analysis software to provide advertisers with information about the effectiveness of their ad campaigns. . . . E! Online (www.eonline.com) said it will use Sandpiper Networks' Footprint service to improve content distribution and Web site

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