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Other Predictions

Published on .

That Cannes officials decided to award a Grand Prix for outdoor advertising this year is good news for TBWA/Chiat/Day/New York. The shop's "Absolut L.A." billboard, composed of the headshots of 80 aspiring actors, will be a strong contender for the prize. Already the installation has won a Gold Pencil and a Gold Medal from the Art Directors Club. ... Wieden & Kennedy's Nike anthem "Move" could be the spot that has Americans shaking their heads on the Carlton terrace this year. While unquestionably beautiful and powerful, it might meet the same fate as "Freestyle," which failed to land a Lion last year despite being a favorite in the U.S. To win, it will have to escape the shadow of the "Play" campaign and rise above the stream of somber anthems the jury will have to sit through. ... Y&R/New York's "Amnesia" spot for Computer Associates, in which two executives are knocked unconscious before a big meeting, has to be the best slapstick spot of the year. As last year's Grand Prix selection demonstrates, slapstick does well in Cannes. Despite a spotty performance in domestic awards shows, this spot will land in the Lions.
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