- Antonio Lucio, Senior VP-Chief Health And Wellness Innovation Officer, Pepsico
"Marketing online is now a conversation."
-John Battelle, co-founder of Wired and author of "The Search: How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture"
"Word of mouth is not only the weapon of our brands; it is the weapon of our trade."
-Jean-Noel Kapferer, professor of marketing at HEC Paris, Graduate School of Management, and author of "(Re)inventing the Brand"
"I want Yahoo to be the P&G of the next generation."
-Cammie Dunaway, CMO, Yahoo
"Employees are the greatest asset and ambassadors of a brand."
-Martin Riley, international marketing director, Chivas
"The more you drill down into who the consumer is, you can create better creative, better product and buy better media [when and where consumers are most receptive]."
-Ted Woehrle, VP-North American marketing, Procter & Gamble