Point Taken

Musings on consumers, message control and the future of marketing--from Brandworks University 2006

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"[This is] the era when marketing rediscovers the consumer. It is our duty as marketers to understand, appreciate, empathize and respect their lives."

- Antonio Lucio, Senior VP-Chief Health And Wellness Innovation Officer, Pepsico

"Marketing online is now a conversation."

-John Battelle, co-founder of Wired and author of "The Search: How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture"

"Word of mouth is not only the weapon of our brands; it is the weapon of our trade."

-Jean-Noel Kapferer, professor of marketing at HEC Paris, Graduate School of Management, and author of "(Re)inventing the Brand"

"I want Yahoo to be the P&G of the next generation."

-Cammie Dunaway, CMO, Yahoo

"Employees are the greatest asset and ambassadors of a brand."

-Martin Riley, international marketing director, Chivas

"The more you drill down into who the consumer is, you can create better creative, better product and buy better media [when and where consumers are most receptive]."

-Ted Woehrle, VP-North American marketing, Procter & Gamble
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