$137.8B U.S. ad spend for top 200 advertisers
NEW YORK, Jan. 6, 2014 /PRNewswire/ -- Advertising Age, the leading source of news, intelligence and conversation for the global marketing and media community, said today it will reduce its frequency in print to 25 issues a year to better utilize the print platform and serve the needs of its increasingly digital readership and advertising base.
"Ad Age now routinely surpasses 1.5 million unique visitors every month, and that number continues to grow," said Allison Arden, Ad Age publisher. "The reality is that Ad Age is now a 24-hour news service online, around the world, and so we want to evolve the magazine with content better suited for the print medium."
Starting January 20th, Ad Age will increase the minimum pages in its issues by 50% and introduce several new features. These include both longer-form and short-take looks at good and bad marketing strategy, as well as practical, how-to content on Best Practices and career strategy. Additionally, as previously announced, Ad Age is expanding its remit to add business-to-business marketing coverage previously available in BtoB Magazine. The new editorial calendar can be viewed on AdAge.com.
In the coming weeks Ad Age will also introduce a newly upgraded website along with a membership program featuring exclusive content and events to serve the industry's most engaged professionals.
As part of this expansion, the group promoted Ad Age Editor Abbey Klaassen to the new role of Associate Publisher, Editorial & Audience.
"Abbey's new role reflects our desire to apply Ad Age's editorial ethos across our entire product offering," added Arden. "The editor has always been our audience advocate, and in this role, Abbey will have increased purview over the products and overall customer experience we deliver."
Executive Editor Matt Quinn, who joined Ad Age in May 2013 from The Wall Street Journal, will take over day-to-day newsroom operations including overseeing the enhanced print product, reporting to Klaassen.
"We're investing to make sure our editorial reflects the vibrancy of an increasingly digital and integrated industry," said Klaassen. "Five years ago, the majority of our editorial staff was tasked with publishing the news for the Advertising Age newspaper and website.
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"Today those same people are programming more news than ever across all of our platforms, including social, video, live events and conferences, awards programs, trend reports and even working with universities to bring up the next generation of advertising talent. Our goal is always to grow with our industry, and that means on-going assessment of our structure and product offering. This market is constantly changing."
The Ad Age Group is the leading source of news, intelligence and conversation for the global marketing and media community. Ongoing coverage of strategic topics like CMO Strategies and data-driven marketing is complemented by breaking news on digital, social media, and more. The 83-year-old media group incorporates premium content from Advertising Age, Creativity and BtoB, produces more than 15 original rankings each year, and holds exclusive conferences and other gatherings, and offers the most in-depth, comprehensive data and insight services in the marketing and media industry.