$142.5B 2015 U.S. ad spending for 200 LNA
NEW YORK -- FEBRUARY 18, 2014 – Advertising Age, the leading source of news, intelligence and conversation for the global marketing and media community, builds on its strategy to offer expanded access and more content to the industry by introducing a redesign of its web presence which will include a richer, more streamlined experience and the ability for readers to access Advertising Age and Creativity with a single subscription.
The upgraded site is part of Ad Age's ongoing commitment to continually evolve its product to serve the needs of the marketing community. Further additions to Ad Age services include offering Ad Age and Creativity under a single subscription price and a new membership program, which provides exclusive content and extra perks to subscribers. It will launch in conjunction with the new site.
"We're committed to helping modern marketers manage on a global scale. We're demonstrating that commitment today with our new site design and integrated content. And you'll see more from us in the months ahead," said Allison Arden, VP-publisher of Advertising Age.
Kevin Skaggs, GM-digital added, "We've created a more intuitive, holistic way to deliver all the value of Ad Age properties in one, easy to navigate place."
"Our goal was to create a site that would guide visitors through the ever-growing Ad Age universe simply and enjoyably. At its heart is a beautiful, continuous reading experience that integrates related news, advertising and other Ad Age products in a contextually relevant way," said Kemp Attwood, partner of Area 17.
Among the features readers will see are:
Content on AdAge.com now spans Ad Age, Creativity and BtoB news.
Simplified navigation helps you find what you're looking for, faster, with keyword-based browsing allowing users to delve into news about specific marketing disciplines or categories.
Ad Age product information, including live events, trend reports and the LookBook agency directory, are integrated into AdAge.com and Creativity-online.com.
A fully responsive design means the site will look great on any device.
New ad units offer better storytelling opportunities for advertisers as well as news.
A more visually rich Creativity (creativity-online.com) brings to life the best brand ideas from around the world, as chosen by Creativity's editors. It also now includes the ability for agencies, marketers and production companies to upload their work into a Creativity database, which can be browsed by marketer, agency and creative credits. Additionally, there are options to promote work across AdAge.com and Creativity-online.com through a new paid model.
"Agencies have often asked us to build out Creativity to include even more examples of great work, and marketers are increasingly challenged to be experts on trends in global creativity. By inviting the industry to help us build the database, and exposing it on Ad Age as well as Creativity, we're able to accomplish both objectives and bring the industry together to see world-class creativity everyday" says Arden.
About Advertising Age
Advertising Age is recognized as the leading global source of news, analysis and intelligence for the marketing and media community. Advertising Age includes ongoing coverage of strategic topics for marketers from mid to large companies complemented by breaking news and a database of the world's best creative. The 84-year-old publisher produces more than 15 original rankings each year, including the 100 Leading National Advertisers and 100 Leading Media Companies lists, the Digital A-List, and the annual Agency Report.