$137.8B U.S. ad spend for top 200 advertisers
NEW YORK, NY (February 3, 2014) -- Grey today was named Advertising Age's Agency of the Year as part of its influential Agency A-List, the publication's annual ranking of the nation's best advertising and marketing agencies.
Evaluating agencies based on creativity, financial performance, and their ability to positively impact a client's business, Advertising Age selected the year's ten best agencies, as well as the most outstanding Creative Agency, Media Agency, International Agency, Multicultural Agency, and B-To-B Agency.
Grey received the top spot after taking big risks that produced substantial payoffs for clients including Procter & Gamble, Canon, DirecTV, Pfizer, and NFL. Founded in 1917, the agency is part of WPP and has headquarters in New York City and San Francisco.
Grey leads the list of the 10 best agencies in the country:
- Grey (WPP)
- Mullen (Interpublic Group of Cos.)
- 360i (Dentsu)
- Anomaly (MDC Partners)
- 72andSunny (MDC Partners)
- Weber Shandwick (Interpublic Group)
- 180LA (Omnicom Group)
- LatinWorks (Omnicom Group)
- R/GA (Interpublic Group of Cos.)
"The Advertising Age Agency A-List represents the best in the business," said Abbey Klaassen, Ad Age's associate publisher-editorial and audience. "These are agencies that are growing, winning the hottest accounts, innovating on the agency model, producing incredible work and, most importantly, driving their clients' bottom lines."
Other highlights of the 2014 Agency A-List include:
- Media Agency of the Year: Carat, a unit of Aegis, for the second consecutive year
- Creativity Agency of the Year: BBDO New York
- International Agency of the Year: Brazil-based agency Africa, a unit of Grupo ABC
- Multicultural Agency of the Year: Miami-based Alma
- B-To-B Agency of the Year: Ogilvy, a unit of WPP
"At a time of major transition in the agency space, identifying the leaders among all agency disciplines has never been more important," said Klaassen. "It identifies for both marketers and agency peers the shops defining the future of the business and what the industry must do to survive: innovate, think creatively and become essential business partners to their clients."
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Each year, the Ad Age editors also highlight a group of agencies they believe should be on marketers' radar. The 2014 list of Standouts includes: Pereira & O'Dell (Grupo ABC), Deutsch (Interpublic Group of Cos.), Vitro (MDC Partners), KBS+, Rokkan (Publicis Group), Huge, CAA, Barton F. Graf 9000, WongDoody, Wieden & Kennedy.
Ten agencies made the editors' "Agencies to Watch" list for their positive momentum in attracting new clients, and ability to make smart changes in their business models: They comprise: McCann, Vayner Media, Edelman, Stein IAS, BBH, Possible, Sparks & Honey, Pitch, Code & Theory, and Firstborn.
Join the A-List Celebration on March 5th
Ad Age will celebrate the agencies featured in its 2014 Agency A-List issue at an event in Manhattan on March 5 at Marquee. For more information or to attend the party, visit here.
The full Agency A-List can be found here and in today's issue of Advertising Age.
For reprints of the issue, please contact Laura Picariello at email@example.com.
About the Ad Age Agency A List
The Advertising Age Agency A List has been celebrating the best agencies in the advertising and marketing business since the mid-1970s. Ad Age editors make their selections based on creativity, financial performance, and ability to positively impact a client's business. The franchise expanded in recent years to honor a broader range of shops and reflect changes in the marketing and media business.
About Advertising Age
Advertising Age is the leading global source of news, intelligence and conversation for the marketing and media community. Ongoing coverage of strategic topics like CMO Strategies and data-driven marketing is complemented by breaking news on digital, social media, and more. The 83-year-old media group produces more than 15 original rankings each year, including the 100 Leading National Advertisers and 100 Leading Media Companies lists, the Digital A-List, and the annual Agency Report.