Bringing order to broadband video is what Jeremy Allaire's Brightcove threatens to do, already boasting several major TV networks in its client stable. If the online-video puzzle is solved in 2007, expect Allaire to have played a major role.
2 Tom Freston
No one expects Mr. Music to sit on his compensation package for long. He's linked to just about every major media role that could come up, and for anyone who's looking to get friendly with Bono, Tom is your man. Where he'll land in 2007 is anyone's guess.
3 Dave Calhoun
The former GE guy who's shaking up VNU and axing 4,000 staffers is staying out of the press for now. Can he make Nielsen an even more profitable monopoly? And will he flip it?
4 David Droga
Chief creative officer, Droga5
The agency's first project won a Grand Prix; the latest is a created-from-scratch brand dedicated to ending global thirst. With other big ideas in the works, Droga5 could well be the new-model agency that finally does offer something new.
5 Mary Minnick
President-marketing, Coca-Cola Co.
All eyes are on Mary Minnick now that Coca-Cola Co. installed Muhtar Kent as its No. 2 exec. If she doesn't exit the beverage giant (as some predict), she'll be helping to bring Coke into the emerging functional-drink market.
6 Mark Zuckerberg
The wunderkind has refused to sell his rapidly growing social-networking site. Unless a billion-dollar deal changes Zuckerberg's pro-small-business stance, expect his mind-set to stay the same in '07.
7 Maurice Levy
Chairman-CEO, Publicis Groupe
A safe bet: In 2007, Monsieur Levy will do a deal. It could be for Interpublic, or a piece of it. It could be Havas or Aegis-or both. Or, it could be something much smaller, like a Digitas or aQuantive.
8 Barack Obama
It's not an election year, but 2007 is the time for him to make his move. He's already made the media swoon. Let's see if he can work a slightly tougher crowd: skeptical Americans.
9 Randy Falco
Mr. Falco has a tough job taking the baton from Jonathan Miller, who many credit for the AOL turnaround. Can Mr. Falco keep the momentum going while Time Warner decides what to do with the asset long term?
10 Sue Decker
Chief financial officer, Yahoo
Recently handed the reins to the advertising division at Yahoo, which struggled to meet its revenue goals in 2006, the Yahoo CFO is widely considered the CEO-in-training, although Terry Semel is keeping mum on when he'll retire.