11: David Stout

President-pharmaceuticals, GlaxoSmithKline

Published on .

POWER PLAY: David Stout has GSK in a good spot. Glaxo has a strong franchise in its diabetes medications and asthma inhaler Advair. Its pipeline is considered good. It has sought FDA approval for cervical cancer vaccine Cervarix, as well as migraine drug Trexima.

DOWNSIDE: GSK needs to hope a clinical study, which found that Avandia reduced by 62% the chance at-risk patients would go on to develop Type 2 diabetes, is correct. That's because both Novartis and Merck have new treatments on the horizon that some analysts believe will undermine older meds such as Avandia. But if GSK can market the fact that Avandia slows the progression of diabetes as well as treats existing diabetics, it may have a whole new life.

AD BUDGET: $2.19 billion

AGENCIES INCLUDE:

* Havas' Arnold, Euro RSCG and MPG, N.Y.

* Interpublic's FCB HealthCare & ProHealth, McCann HumanCare; Torre Lazur McCann

* Omnicom's BBDO, N.Y.

* Publicis' Publicis Mid-America, Dallas; Saatchi & Saatchi, N.Y.

* WPP's CommonHealth, Grey, MediaCom, Wing Latino, Mediaedge:cia
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