DOWNSIDE: Developing breakthrough innovation has been a challenge for Kraft. The jury is still out on whether its late-to-the-party single-serve coffee system, Tassimo, can beat the trend and actually succeed where others have failed at convincing consumers to change their coffee-drinking habits. South Beach Diet products, too, are struggling, and Ms. Finard, previously exec VP-global category development, will be under pressure to hit some home runs.
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* Interpublic's FCB, Chi. and N.Y.
* Publicis' Leo Burnett, Chi.; MediaVest, N.Y.
* WPP's Bravo, Ogilvy & Mather and UniWorld, N.Y.; JWT, Chi.
* Park South, N.Y.