POWER PLAY: Jim Farley, promoted to his current post in late August after just 17 months as Toyota brand's VP-marketing, oversaw the colossal launch for youth-targeted Yaris that's given the small car a respectable start this year. The change agent and former chief of sibling Scion executed the first use of mobile ads with short mobisodes of Fox's "Prison Break" TV show. Mr. Farley is part of the team that helped Toyota Motor Sales USA outsell Ford Motor Co. in July.
DOWNSIDE: Mr. Farley must launch the newest-generation Tundra full-size pickup in first-quarter 2007 even as that segment has weakened. Like other automakers, Toyota's Tundra and large SUVs are suffering from a sales slide.
AD BUDGET: $1.34 billion
* Publicis' Saatchi & Saatchi
, Torrance, Calif.; Zenith Media
* Publicis-backed Burrell, Chicago