×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

19: Michael Francis

Exec VP-marketing, Target Stores, Target Corp.

Published on .

POWER PLAY: Michael Francis, 43, occupies one of the most coveted marketing suites around. Merchandising efforts in the store have hit overdrive, and Target is fast closing the once highly criticized gap between its brand promise in advertising and the actual store experience. Efforts in designer lines-not just Michael Graves-keep the fashion-hungry coming back for more, but more importantly keep price points up.

DOWNSIDE: Wal-Mart is following in Target's footsteps going upscale with merchandising, store format and marketing. As Wal-Mart breaks new ground by going green, shaking up the organic market, and even making friends in the gay and lesbian community, could Wal-Mart claim a position as unconventional as Target's "Design for all" marketing strategy?

AD BUDGET: $1.02 billion

AGENCIES INCLUDE:

* Omnicom's BBDO Worldwide and Atmosphere-BBDO, N.Y.; Fame, Minneapolis

* Peterson Milla Hooks and Haworth Marketing & Media, Minneapolis

* Wieden & Kennedy, Portland, Ore.
In this article:
Most Popular