DOWNSIDE: The dreaded saturation point feared by all major retail brands is in sight. And in Home Depot's case, made all the worse since it's further along its brand life cycle than a smaller, more nimble competitor, Lowe's. Mr. Adams must report to one of one of the most hard-charging CEOs-Robert Nardelli. Additionally, Mr. Adams must make decisions in the environment of an executive search for a new CMO.
AD BUDGET: $1.11 billion
* Interpublic's Initiative, Atlanta
* WPP's UniWorld, Atlanta
* Ambrosi, Chicago
* Digitas, Boston
* Richards Group, Dallas
* Strategic Print Marketing, Marietta, Ga.
* Vidal, N.Y.