DOWNSIDE: Despite recent launches of trendy dark-chocolate products, among them Nestle Chocolatier for baking, Dark Chocolate Raisinettes and a new premium line of higher cacao content chocolates dubbed Nestle Treasures Gold, Nestle is still faltering in confection, with sales down where Mars and Hershey are growing.
AD BUDGET: $652.2 million
* Havas' Euro RSCG, N.Y.
* Interpublic's Casanova Pendrill Publicidad, Irvine, Calif.; Dailey & Associates and McCann Erickson, L.A.
* Publicis' Bromley, Glendale, Calif.; Publicis, Dallas
* Publicis-backed Burrell, Chicago
* WPP's CommonHealth, Parsippany, N.J.; JWT, Chicago