DOWNSIDE: Unilever's global sales growth lags Procter & Gamble Co., L'Oreal, Nestle, Kao Brands, Colgate-Palmolive Co. and Reckitt Benckiser. Despite its last restructuring, Unilever is still burdened with slow-growing "tail" brands. It divested Finesse. Sunsilk is rising as Thermasilk sinks.
AD BUDGET: $1.52 billion
* Interpublic's Campbell Mithun, Minneapolis; Dailey & Associates, L.A.; McCann Erickson and Lowe, N.Y.
* Omnicom's DDB, N.Y.
* WPP's JWT, Ogilvy & Mather and MindShare Worldwide, N.Y.
* Publicis' Bartle Bogle Hegarty, N.Y.
* Amalgamated, N.Y.
* Stone & Simons, Southfield, Mich.