7: Laura Klauberg

VP-media services, Americas, Unilever

Published on .

POWER PLAY: Laura Klauberg, 51, just moved up from VP-marketing shared services. Her new region spans the Western Hemisphere. Colleague Lisa Klauser adds integrated marketing as VP-brand building and marketing excellence. The team has plenty to be proud of creatively, with big wins in industry recognition. Axe won top-client honors both at the Clios and One Show. The brand's work in the U.S., including well-regarded integrated efforts built around branded fare like "Gamekillers," contributed to Unilever bringing home an unprecedented 37 Cannes Lions.

DOWNSIDE: Unilever's global sales growth lags Procter & Gamble Co., L'Oreal, Nestle, Kao Brands, Colgate-Palmolive Co. and Reckitt Benckiser. Despite its last restructuring, Unilever is still burdened with slow-growing "tail" brands. It divested Finesse. Sunsilk is rising as Thermasilk sinks.

AD BUDGET: $1.52 billion


* Interpublic's Campbell Mithun, Minneapolis; Dailey & Associates, L.A.; McCann Erickson and Lowe, N.Y.

* Omnicom's DDB, N.Y.

* WPP's JWT, Ogilvy & Mather and MindShare Worldwide, N.Y.

* Publicis' Bartle Bogle Hegarty, N.Y.

* Amalgamated, N.Y.

* Stone & Simons, Southfield, Mich.
In this article:
Most Popular