9: Indra Nooyi

CEO, PepsiCo

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POWER PLAY: Surpassing an impressive bench of internal candidates at the food/beverage marketer (including PepsiCo Vice Chairman Michael White), Indra Nooyi was the winner as surprise job-getter of the year. Ms. Nooyi, 50, becomes the first female chief executive of PepsiCo. She comes in while the company is enjoying healthy stock and the fruits of her labor in overhauling the Frito-Lay food side toward good-for-you offerings. Ms. Nooyi is touted as a brilliant strategist who immediately won over Wall Street.

DOWNSIDE: Despite inroads into diversifying its beverage portfolio with brands like Tropicana and Gatorade, that side is still dependent on colas and soft drinks for its profits. Ms. Nooyi faces a significant challenge in turning the health laggard Pepsi-Cola North American division into a growth engine amid the carbonated soft-drink decline.

AD BUDGET: $1.47 billion

AGENCIES INCLUDE:

* Omnicom's BBDO and OMD, N.Y.; Dieste Harmel & Partners, Dallas and N.Y.; Element 79 Partners, Chicago; Goodby, Silverstein & Partners, San Francisco; GSD&M, Austin, Texas; TracyLocke, Dallas
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