In addition to housing at least eight married couples over the agency's life span, T3
has been home to 37 babies in the 11 years since founder Gay Gaddis began a program called "T3 and Under." Based on her own difficulties adjusting to life after baby without leaving the work force, Ms. Gaddis created the program to allow parents to bring babies to work with them from six weeks through nine months.
"We see T3 as a family farm," Ms. Gaddis said.
"It' s hard to get mad at people who were just bouncing your baby on their knee," said T3 Chief Operating Officer Lee Gaddis. It even has quite a positive effect on marketers who, Ms. Gaddis said, can't help but "feel differently about us."