General Motors Corp. named Interpublic's Deutsch an agency of record, handling "reputational projects." McCann issued an internal statement that talked down the loss, but it's a big win for Deutsch, which has been on a tear this year under new CEO Linda Sawyer. "GM is fundamentally changing the way we market and sell our vehicles," said Mike Jackson, GM's VP-marketing and advertising in North America. TNS Media Intelligence shows the business hit a high of $551 million in 2005, when much of the advertising was for multibrand incentive pushes.
New CMO means it's review time for Audi
Audi of America started a review for its national creative account, pitting incumbent McKinney, Raleigh, N.C., against three other shops. Audi's new CMO, Scott Keogh, is orchestrating the review. The three invited to pitch are Publicis' Fallon; Publicis-backed Bartle Bogle Hegarty; and independent Venables, Bell & Partners, a spokesman for Audi told Ad Age. Audi of America spends some $70 million in measured media annually.
GM shifts $750M Euro media account to Aegis
GM moved its $750 million pan-European media business from Interpublic to Aegis Media, which now has all its European media. The move is another blow from GM for Interpublic: In May 2005 the automaker consolidated its U.S. media services with Publicis Groupe's Starcom MediaVest Group. GM has long been Interpublic's largest client, accounting for $502 million, or 8%, of its 2005 worldwide revenue.