Former 'Ad Age' Editor Dies at Age 77

Bob Heady also Worked as a Publisher and Wrote Syndicated Column

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Bob heady, a former editor at Advertising Age and former publisher of sibling publication Industrial Marketing, died Aug. 4 at his home in Jupiter, Fla. He was 77.

Robert K. Heady, born outside Springfield, Mass., graduated from Northwestern University with a bachelor's degree in journalism in 1953. He served in both World War II and the Korean War but eventually moved to Miami Beach to work in public relations for Hank Meyer.

In 1961, Mr. Heady relocated to join Advertising Age as an editor in its New York bureau. A few years later he joined another Crain Communications publication, Industrial Marketing (a forerunner to the current BtoB), as publisher. He also ran Crain multi-day creative workshops that drew advertising directors from agencies around the country.

After leaving the company in 1973, Mr. Heady founded Bank Advertising News and, not long after, the Bank Rate Monitor financial index. He also co-wrote (with a daughter) "The Complete Idiot's Guide to Managing Your Money," first published in 1995, and penned a syndicated column until January 2005.

All the while, he nurtured a devotion to the Boston Red Sox and his hobby as a sketch artist. "He could have been an illustrator, but he chose to write," said Hugo Ottolenghi, a former colleague and longtime friend. "Bob lived a very full life. He worked in advertising, public relations, journalism. He was a publisher himself of his own company."

Mr. Heady is survived by daughters Christianne Heady of Jupiter; Chandra Heady of Chicago and Sarah Heady of Auckland, New Zealand; sons Philip and Matthew Heady, both of Royal Palm Beach Fla.; three grandchildren; and four ex-wives.
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