IPG scored first in October wins with Wal-Mart, shared with Aegis, according to Bear Stearns' Alexia Quadrani. Aegis is No. 2 year to date.
Charts: HOLDING CO. ADJUSTED NEW-BUSINESS: RANK: OCT.1 * HOLDING CO. ADJUSTED NEW-BUSINESS: RANK: JAN.-OCT.1
1. Adjusted billings cut media accounts to 25% of reported billings to more closely correlate with anticipated revenue. 2. Aegis is a new addition to Bear Stearns' table. $ in millions; numbers rounded. Source: Bear, Stearns & Co.
Focus on: READER'S DIGEST ASSOCIATION (RDA)
Reader's Digest shareholders will get $17 a share in the takeover led by private-equity outfit Ripplewood. That's a 52-week peak and a 9.6% premium vs. the pre-deal price. Good deal? Not if you bought in the 1990 IPO ($20) or at the stock's early '90s peak ($56). RDA traded north of $17 as recently as 2005. It's been slow growing: RDA is not much bigger now than when it went public; it lost money in fiscal '05 and '06.
Chart: 1. EV = market cap plus debt minus cash. Source: Bloomberg, Factiva, company reports, Ad Age analysis
Last week's score
AdMarket traded in a narrow range while Wilshire 5000 hit its top point since 2000. GM fell after investor Kirk Kerkorian slashed his stake to 7.4%.
Prices as of Nov. 22. Advertising Age and Bloomberg's AdMarket 50 tracks 50 top marketer, media and agency stocks. Bloomberg symbol: BAAX