Adages Catches David Verklin in a Moment of Silence

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Though it would seem statistically impossible, Adages has managed to miss every single one of David Verklin's approximately six million public-speaking engagements. Seems like everywhere we turn, the CEO of Carat Americas is on a panel or giving a keynote speech. And now he's pushing a book: "Watch This, Listen Up, Click Here: Inside the 300 Billion Dollar Business Behind the Media You Constantly Consume." Verklin co-wrote it with Bernice Kanner, who died last year, and it's just hitting bookstores now.
The book club: Lee Jones, David Verklin and Peter King Hunsinger
The book club: Lee Jones, David Verklin and Peter King Hunsinger

So when we got the invite from GQ Publisher Peter King Hunsinger for a book party, Adages figured we'd get in some free drinks at Grand Central Terminal's storied Campbell Apartment and get to see what the Verklin phenomenon was all about.

But alas, there were no speeches! An industry party without a speech?! Actually, it's a trend Adages could easily get behind, so kudos to both Hunsinger and Verklin for the soft sell.

We did speak to Verklin for a moment, who said he is trying to perfect his public-speaking approach and, a man after our own heart, he's trying to do so without falling back on the PowerPoint crutch.

He was also kind enough to flatter Adages by warning us that "Watch This, Listen Up, Click Here" might seem a bit elementary for an ad pro like ourselves as it was written for "the common man."

No worries there, David. You don't get much more common than us.

Bank does business the old-fashioned way

Some banks lure you in with promises of free checking. Others try to get you with a free iPod. Some, if Michael Moore is to be believed (and, typically, he isn't), have even been known to give away shotguns to get customers through the doors. Adages once got a kickin' new set of Tupperware for opening an account. But not Bank of the West. Bank of the West is old school. Bank of the West is all about keeping it real. So Bank of the West, in order to reward customers who open new checking accounts, is giving away toasters.

The campaign started last week, and it's meant to show that Bank of the West has a sense of humor and also remembers a time when customers weren't charged penalty fees for daring to use a real live bank teller.

"If customers are looking for an iPod giveaway to open an account, then we're not for them," said Chief Marketing Officer Fran Lopez in a press release. "Our customers value great service, choices and competitive pricing."

Apparently, they also value warm, crusty bread.

Women celebrate with dirty jokes

Liz Smith, gossip columnist extraordinaire welcomed "friends, enemies and those not yet decided" to the Ad Women of New York's 10th annual Good, Bad and Ugly awards last week by congratulating Nike for 10 years of "getting it."

"I wish I had 10 years of 'getting it,'" she said. "And there are more dirty lines like that all through this script." It is, perhaps, the one time of the year when women's debauched sense of humor reigns supreme. In an opening film about depictions of women in Times Square advertising, the narrator declared, "Hey, it's a great time to be a sexy, naked grandma." Accordingly, Smith talked about a recent lunch with advertising grand dame Mary Wells Lawrence. "She's 75 years old and she's very with it." Hello, Kettle? This is Pot. You're looking a little black around the edges.

It's no shock or surprise that Dove and Nike campaigns took home top honors -- or that GoDaddy took home bottom honors. The real insight of the evening came when Dave Marans, exec VP, IAG Research, presented the results of a 2006 study. Women, it seems, placed TV spots for Tyson, M&M's and American Express in their top 10. Men, however, enjoyed Fed Ex's caveman spot, a CareerBuilder monkey spot and six Victoria's Secret spots.

The lesson to be learned from this? Women love chicken as much as men love monkeys.

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Contributing: Brooke Capps
Whisper quietly to kwheaton@adage.com
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