Book of Tens: 10 Radio Ads Worth Listening to From 2009

As Selected by the Radio Advertising Bureau and TheBestOfRadio.com

By Published on .

We turned to the Radio Advertising Bureau and TheBestofRadio.com for help on this one. TheBestofRadio.com is a radio industry site that's curated by creative directors from Ogilvy & Mather, Richards Group, Martin Agency, DDB and others.

"DVD," MOTEL 6
THE RICHARDS GROUP
One of radio's most awarded campaigns, Richards Group's latest Motel 6 ads featured longtime spokesman Tom Bodett recording a DVD commentary track for a new radio spot. Meta and funny.

"MR. CHAMPIONSHIP RING DESIGNER," BUD LIGHT
DDB CHICAGO
One of radio's other most-awarded campaigns, Bud Light, continues its ongoing "Real Men of Genius" series with this entry, "Mr. Championship Ring Designer." The Super Bowl bling is hilariously dismissed at one point as a "$50,000 version of a class ring."

"HENRY," OFFICE DEPOT
Y&R, NEW YORK
This Office Depot spot gives a much-needed ego boost to Henry, the office worker who "prints, collates and staples" with craftsman-like precision.

"BIG PRODUCTION," FED EX OFFICE
Richard hires a Broadway chorus to help him with his big presentation, only to be told by his boss he should've just gone to Fed Ex Office. "Not a lot of words rhyme with Fed Ex Office!" the chorus chimes back.

"WELCOME ABOARD," JET BLUE
To target the micro-niche of C-level business travelers, Jet Blue planted its tongue firmly in cheek for these recession-themed ads. "Unlike private jets, we cost a lot less than $5,300 an hour."

"EPIC," COMCAST
GRUPO GALLEGOS
Grupo Gallegos took a cue from the Spartans for this battle-themed spot for Comcast, which took home the Radio Mercury Award trophy this year for best Spanish language ad of the year.

"SISTER SONG," MILLER GENUINE DRAFT
Y&R, CHICAGO
Because MGD is held up to a standard by its drinkers, so should the bedding of your friend's sister, as this Irish drinking song humorously reminds us.

"WALK OF NO SHAME," PEPSI/AMP
BBDO, N.Y.
To make "the morning after" that much less humiliating, Pepsi offers up its AMP energy drink as a solution to reviving those otherwise painful treks home.

"HIGH-SPEED INTERNET," COMCAST
GOODBY, SILVERSTEIN & PARTNERS
Comcast targets the Facebook circuit with this catchy, social media-themed jingle about the benefits of a high-speed web connection with Power Boost. Sounds like a more twee take on Daft Punk's "Technologic" from those iPod ads.

"POSTCARDS," AT&T
BBDO, ATLANTA
Postcards from all the cities AT&T has phone coverage? AT&T and BBDO, Atlanta, has a radio ad for that, featuring TV pitchman Luke Wilson.


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