We turned to the Radio Advertising Bureau and TheBestofRadio.com for help on this one. TheBestofRadio.com is a radio industry site that's curated by creative directors from Ogilvy & Mather, Richards Group, Martin Agency, DDB and others.
"DVD," MOTEL 6
THE RICHARDS GROUP
One of radio's most awarded campaigns, Richards Group's latest Motel 6 ads featured longtime spokesman Tom Bodett recording a DVD commentary track for a new radio spot. Meta and funny.
"MR. CHAMPIONSHIP RING DESIGNER," BUD LIGHT
One of radio's other most-awarded campaigns, Bud Light, continues its ongoing "Real Men of Genius" series with this entry, "Mr. Championship Ring Designer." The Super Bowl bling is hilariously dismissed at one point as a "$50,000 version of a class ring."
"HENRY," OFFICE DEPOT
This Office Depot spot gives a much-needed ego boost to Henry, the office worker who "prints, collates and staples" with craftsman-like precision.
"BIG PRODUCTION," FED EX OFFICE
Richard hires a Broadway chorus to help him with his big presentation, only to be told by his boss he should've just gone to Fed Ex Office. "Not a lot of words rhyme with Fed Ex Office!" the chorus chimes back.
"WELCOME ABOARD," JET BLUE
To target the micro-niche of C-level business travelers, Jet Blue planted its tongue firmly in cheek for these recession-themed ads. "Unlike private jets, we cost a lot less than $5,300 an hour."
took a cue from the Spartans for this battle-themed spot for Comcast, which took home the Radio Mercury Award trophy this year for best Spanish language ad of the year.
"SISTER SONG," MILLER GENUINE DRAFT
Because MGD is held up to a standard by its drinkers, so should the bedding of your friend's sister, as this Irish drinking song humorously reminds us.
"WALK OF NO SHAME," PEPSI/AMP
To make "the morning after" that much less humiliating, Pepsi offers up its AMP energy drink as a solution to reviving those otherwise painful treks home.
"HIGH-SPEED INTERNET," COMCAST
GOODBY, SILVERSTEIN & PARTNERS
Comcast targets the Facebook circuit with this catchy, social media-themed jingle about the benefits of a high-speed web connection with Power Boost. Sounds like a more twee take on Daft Punk's "Technologic" from those iPod ads.
Postcards from all the cities AT&T has phone coverage? AT&T and BBDO, Atlanta, has a radio ad for that, featuring TV pitchman Luke Wilson.