Advice from the Media Mavens: Here's $9.5 billion worth of answers

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With $9.5 billion worth of media spending represented by the Media Mavens at last week's awards luncheon, it seemed a good time to pick their brains. Here's what they had to say.

On keeping up with emerging media:

Sean Finnegan, U.S. director, OMD Digital: "Keep some nerds around."

Bea Perez, VP-media, sports and entertainment marketing, Coca-Cola North America: "Listen to your 5-year-old. "

On Accountability:

Don Gloeckler, manager-media research, Procter & Gamble: "I'm not sure how much Big Media wants to be held accountable," but P&G and other big marketers sure want it to be held accountable.

On Experimentation:

Mr. Gloeckler: "If you're the young brand manager on Tide, you want to make a name for yourself, but you also don't want to screw it up."

On Being First To Use Emerging Media:

Craig Woerz, co-managing partner, Media Storm: "Every client we have wants to be first. You need to ask them why they want to do it."

On Being Too Intrusive:

Andy Jung, senior director-advertising/media, Kellogg North America: "We've also got to be cognizant of when consumers don't want to be engaged."
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