On keeping up with emerging media:
Sean Finnegan, U.S. director, OMD Digital: "Keep some nerds around."
Bea Perez, VP-media, sports and entertainment marketing, Coca-Cola North America: "Listen to your 5-year-old. "
Don Gloeckler, manager-media research, Procter & Gamble: "I'm not sure how much Big Media wants to be held accountable," but P&G and other big marketers sure want it to be held accountable.
Mr. Gloeckler: "If you're the young brand manager on Tide, you want to make a name for yourself, but you also don't want to screw it up."
On Being First To Use Emerging Media:
Craig Woerz, co-managing partner, Media Storm: "Every client we have wants to be first. You need to ask them why they want to do it."
On Being Too Intrusive:
Andy Jung, senior director-advertising/media, Kellogg North America: "We've also got to be cognizant of when consumers don't want to be engaged."