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A new survey by Synovate for Ad Age's American Demographics found 45% of adults expect to be driving an alternative-fuel vehicle within 10 years, with far bigger numbers for the most educated and affluent. With one exception, every demographic-age, income, education, region-said Japan would lead in innovation; adults with high-school diploma or less gave the U.S. a slight edge. Last month, hybrids accounted for 8.4% of U.S. sales at Toyota, the dominant hybrid seller.



Expedia rebounded last week after it reported higher Q2 profits and revenue, a turnabout from a poor first quarter. But the stock still has fallen 39% since IAC/InterActiveCorp, Barry Diller's meandering conglomer-net, spun off the travel venture one year ago. Diller, chairman of both IACI and EXPE, bought control in '02 but spun off EXPE in his latest strategic reboot.

Last week's score

Stocks slipped on fears of a slowing economy, with 36 AdMarket 50 issues falling. IPG rose on improved Q2 results, its fourth consecutive weekly gain.

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